Stop Disaster ASAP
PR DAILY'S PR UNIVERSITY WEBINAR

Stop Disaster ASAP

Broadcast date: Oct. 13, 2016
Price: $199
Member Price: $159

A webinar recording featuring crisis experts Michael Neuwirth, senior PR director at The Dannon Company, and Lorna Bush, SVP at Fineman PR.

Crisis communications has dramatically changed. Real-time crisis response is now a must—thanks to new threats, social media and mobile. Join us to bring your crisis plans up to speed with the latest methods for managing fast-strike crises—and hard-won lessons for protecting your reputation, customers and employees when it matters most.

Benefits of attending this webinar:

  • Access for you and your entire team
  • You’ll learn from two top crisis experts.
  • You’ll receive all presentations and handouts.
  • You’ll receive a certificate of completion for attending.

Watch and learn how to squash bad news FAST in the always-on, 24/7 mobile era.

Product Code: XP-622
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Can you afford to be unprepared when the inevitable crisis hits your company and spreads like wildfire via mobile and social media?

We didn’t think so. Join this session presented by Fineman PR’s Lorna Bush and Dannon’s Michael Neuwirth to learn how to update your crisis plans to include the latest mobile and social media tools. You’ll also learn how to successfully minimize the adverse effects of any crisis situation in the mobile era—whether it’s a product recall, layoffs, activist or online attack.

You’ll learn:

  • What’s new in crisis PR: emerging threats to prepare for now—and the latest crisis tools you must embrace today
  • Top crises faced by Dannon and other leading companies in 2016—plus takeaway lessons from each
  • The four phases of crisis PR and actions you must take every step of the way
  • Table-top drills: how to plan and conduct intensive exercises to clarify roles, identity actions and ensure you’re ready
  • Social media monitoring: new ways to track social media and negative online conversations before they explode
  • Mobile focus: the power of text alerts, social posts and videos during a crisis—and how to distribute them quickly
  • P-A-N-T-C-H-E-C-K: a powerful acronym you can use to manage digital crises