Practical PR Summit
WEBCAST

Practical PR Summit

June 15, 2017
Price: $695
Member Price: $545
  • Attract positive PR by promoting your unique corporate culture
  • Migrate from outcome to outputs—prove the effectiveness of your PR campaign
  • Cut the fluff—write sharper, crisper copy by following AP stylebook tips
  • Why you should utilize strategic storytelling to maximize your PR efforts and stretch your content further

Twitter hashtag: #RaganCCC

This one-day summit is part of Ragan's 2017 Corporate Communicators Conference.

Add to your learning:
Click here to register for Internal Communications Summit on June 14.
Click here to register for Business Writing Summit on June 16.

Presented by: Hosted by:
Ragan Communications, Inc. DePaul University: College of Communication

Sponsored by:
   
interact: the intelligent intranet Microsoft the EMPLOYEE app by APPrise mobile
Product Code: Y17CC2CHWC
Register
 
  • Learn more about sponsoring this event
    Keynotes with:
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela, president

    The walls between PR and "real" news are down: Transforming your PR in the new media age
    Jake Jacobson Children's Mercy Kansas City
    Jake Jacobson, director of public relations
    Doing better PR with less, and having a ton of fun in the process
    Breakout sessions with:
    Jason Baker Fed Ex
    Jason Baker, senior communications specialist for global content production and brand journalism
    Our brains are hooked on stories'feed that need!
    Gene King H&R Block
    Gene King, director, global media relations and corporate communications
    Measure the unmeasurable: How to get actionable insights from media campaigns
    Spencer Sutherland CHG Healthcare Services
    Spencer Sutherland, public relations and social media manager
    Making your own news: How to use internal stories to create external media opportunities
    Colleen Newvine THE ASSOCIATED PRESS
    Colleen Newvine, product manager for AP Stylebook
    How PR pros can write (and think) like journalists
    Michelle Killebrew Nomiku
    Michelle Killebrew, CMO
    Evangelism 2.0: The future of influencer marketing for B2B and B2C

Are you struggling to stay relevant in the PR world? Now more than ever, PR professionals need to understand how to make meaningful connections with their customers and the news media. If you don't adapt to the new era of media your brand will be a mere afterthought and your competition will leave you in the dust.

By attending this year's Corporate Communications Conference you will learn how to sharpen your PR skills to write stronger press releases, turn internal stories into media opportunities and convince your senior leaders to give you more money by proving ROI.

Don't miss the opportunity to hear from such brands as The AP Stylebook, H&R Block, Children's Mercy Kansas City, CHG Healthcare and more.

You will learn:

  • Secrets of how to build powerful, genuine relationships with journalists
  • How to collaborate with your internal comms team to identify external media opportunities
  • How to capture the attention of reporters by writing more compelling, sharper copy
  • Media relations measurement tips for small budgets and limited resources
  • Visual storytelling best practices for engaging with the media, customers, etc.
  • Tips for creating more earned media opportunities
  • How to get your senior leaders involved and become regular content contributors
  • How to write and pitch headlines the journalists can't ignore
  • ... And so much more

Who should attend?
Those who work in ...

checkmark Public relations
checkmark Corporate communications
checkmark Media relations
checkmark Public affairs
checkmark External communications
checkmark Social media
checkmark Marketing
checkmark Investor relations



Presented by: Hosted by:
Ragan Communications, Inc. DePaul University: College of Communication

Sponsored by:
 
interact: the intelligent intranet Microsoft

the EMPLOYEE app by APPrise mobile