PR Writing Conference

PR Writing Conference

Aug. 16-17, 2017
Price: $995
Member Price: $845
  • Capture attention with your writing
  • Experiment with images and unique story angles
  • Use AP style as the underpinning for your internal style guide
  • Earn coverage based on finding the emotional center of every story, regardless of topic

Twitter hashtag: #RaganWriting

Can't make the date? Take a virtual seat at the conference webcast!

Presented by:   An event hosted by:
Ragan PRSA: Public Relations Society of America Columbia College Chicago
Product Code: Y17CK0CH
  • Learn more about sponsoring this event
    Keynotes with:
    Joseph Ogden Joseph Ogden, Brigham Young University
    Anne Marie Mitchell Anne Marie Mitchell, Columbia College Chicago
    Demetrio Maguigad Demetrio Maguigad, Columbia College Chicago
    Breakout sessions with:
    Colleen Newvine The AP Stylebook
    Colleen Newvine
    Product manager
    How AP style can accelerate your PR efforts
    Greg Galant Muck Rack and Sawhorse Media
    Greg Galant
    Founder, CEO
    Crafting business copy that will get you in the door—and into headlines
    Lauren Nolan The Knot, The Nest and The Bump
    Lauren Nolan
    Public relations manager
    Once upon a time: Learning to pen your brand's story

Writing is the core of a PR pro's daily efforts, whether those messages are eventually spoken, read or retweeted.

However, many professionals struggle with crafting engaging copy that inspires readers to click, employees to act and journalists to respond.

Ragan's PR Writing Conference will empower communicators of all stripes to tell their organization's stories through brand journalism, effective pitches, and tight, compelling PR copy. Whether you're a corporate communicator, an in-house marketing pro or an agency PR specialist, your articles, news releases and social media posts must prompt people to read and act. Learn the strategies, tactics, tools and secrets to help you compose content that sizzles.

You will learn:

  • How to find your brand's voice
  • Secrets for spicing up boring branded copy
  • How to weave stories into your writing—whether for internal or external audiences
  • The use of creative brainpower to reimagine a story for multiple audiences
  • How to avoid common AP style errors that can undermine your success
  • Why brevity in emails and pitches wins the day
  • How to reach audiences more effectively by focusing stories on them and not on you or your brand
  • How proper writing can help your organization head off or mitigate a crisis
  • The do's and don'ts of email communications
  • How videos, photos, infographics and more can support your writing
  • Ways to avoid the press release graveyard by publishing real stories—in multiple formats—on your own news platform
  • Skills that will enable you to add "creative writing" to your job description

Who should attend?
Directors, managers, heads and specialists of:

checkmark Corporate communications
checkmark Public relations
checkmark Marketing
checkmark Media relations
checkmark Digital communications
checkmark Social media
checkmark Corporate affairs
checkmark Community relations
checkmark Strategic communications
checkmark Digital media
checkmark Branding

Presented by:   Hosted by:
Ragan PRSA: Public Relations Society of America Columbia College Chicago