PR Now & Next Conference
WEBCAST

PR Now & Next Conference

July 20-21, 2017
Price: $1095
Member Price: $845
  • Increase your recognition—and earn bigger budgets
  • Learn new secrets of getting hired or promoted in PR
  • Fire up brand ambassadors with honest storytelling
  • Shoot videos that move audiences—and boost the bottom line
  • Get a jump on the trends shaping the PR of tomorrow
  • Pitch A-list journalists in a live "pitch tank"

Master what's now • Discover what's next • Get ahead • Stay ahead

Twitter hashtag: #prnow


Presented by:     Sponsored by:
Ragan PRSA: Public Relations Society of America Incharged
Product Code: Y17CR0CHWC
Quantity:
 
  • Learn more about sponsoring this event
    Featuring keynote presentations from:
    Mike Erwin CAREERBUILDER.COM
    Mike Erwin, director of corporate communications and social media
    Take charge of your career: Exclusive hiring trends and career advice for communicators
    Shannon Cason THE MOTH
    Shannon Cason, host and Mainstage storyteller
    Truth to power! Brutally honest storytelling is the future of PR
    Joseph Ogden BRIGHAM YOUNG UNIVERSITY
    Joseph Ogden, professor of communications

    Be brilliant: Turn "big idea" campaigns into tomorrow's competitive edge
    Also featuring:
    Jenn Herman THE ULTIMATE GUIDE TO INSTAGRAM
    Jenn Herman, author of "The Ultimate Guide to Instagram"
    Take breathtaking Instagram photos: Secrets of a visually stunning feed
    Justina Chen MICROSOFT
    Drew Keller, content developer, video team
    Concept to can: Essential videography skills to save your job
    Michelle Mermelstein SPRINT
    Michelle Leff Mermelstein, media relations manager
    The "write" stuff: Craft a perfect media pitch in less time
    Michele Weldon NORTHWESTERN UNIVERSITY
    Michele Weldon, professor emerita
    Brave the media pitch tank: 10 seconds to succeed or die
    Gail Marksjarvis CHICAGO TRIBUNE
    Gail Marksjarvis, personal finance reporter
    Brave the media pitch tank: 10 seconds to succeed or die
    Kit Graham WINDY CITY BLOGGER COLLECTIVE
    Kit Graham, founder and blogger
    Brave the media pitch tank: 10 seconds to succeed or die
    Steve Dolinskey ABC7 CHICAGO
    Steve Dolinsky, food reporter
    Brave the media pitch tank: 10 seconds to succeed or die
    Showbiz Shelly B96 RADIO
    Showbiz Shelly, entertainment reporter, co-host (The J Show)
    Brave the media pitch tank: 10 seconds to succeed or die
    Beth Nyland STORYSTUDIO WORDS FOR WORK
    Beth Nyland, lead instructor
    Cut the bull! How to write short in the age of "less is more"
    Carolyn Shelby TRONC
    Carolyn Shelby, director of SEO
    How to trend: Get into Google News with a killer headline and lead
    Tony Amrich VIRGIN AMERICA
    Tony Amrich, director of social media
    Oh, Snap! Join the Snapchat party to engage your millennial audience
    Kate Talbot Oh Snap! You Can Use Snapchat for Business
    Kate Talbot, author of "Oh Snap! You Can Use Snapchat for Business"
    Oh Snap! Join the Snapchat party to engage your millennial audience
    G. Andrew Meyer FACEBOOK
    G. Andrew Meyer, creative lead, global marketing
    Next-level Facebook strategies: Interactive ads and new tools to tell—and sell—your story
    Buddy Scalera THE MEDICINES COMPANY
    Buddy Scalera, content strategist
    Your future is visual: Update today's content strategy for tomorrow
    Sandra Fathi AFFECT
    Sandra Fathi, president
    State of the union: Future-proof your PR team in the era of fake news, emerging tech and "reputation as currency"
    Siobhan Aalders SHUTTERSTOCK
    Siobhan Aalders, vice president of communications
    State of the union: Future-proof your PR team in the era of fake news, emerging tech and "reputation as currency"
    Shel Holtz HOLTZ COMMUNICATION + TECHNOLOGY
    Shel Holtz, principal
    Communicating in a screenless world: Get ready for chatbots, augmented reality and mixed reality
    Jill Pollack STORYSTUDIO CHICAGO
    Jill Pollack, founder and director
    "Hyperlocal" isn't hype: Tell micro-focused stories for macro results
    Peter Doherty THE WALSH GROUP
    Peter Doherty, director of public relations
    "Hyperlocal" isn't hype: Tell micro-focused stories for macro results
    Louis Gray GOOGLE
    Louis Gray, advocacy team leader, Google Analytics
    The next phase of analytics: Go beyond the numbers to transform data into action

You have to stay sharp if you want to thrive in today's fast-changing business environment. You're either gaining new skills or losing ground. Like a shark, you've got to constantly keep moving forward. With new tools and channels emerging almost daily, this "shark theory" applies to PR and communications now more than ever.

Good news: This conference will arm you with what you need to get ahead and stay there. It will deliver real-world tactics you can use to stay competitive in a complex world. And it delivers practical skills you can put to work to build momentum and accelerate your success—today and tomorrow.

We reject pie-in-the-sky theory, rambling panel discussions and unwieldy, expensive strategies that only corporate giants can implement. This conference offers more than a dozen dynamic, how-to mini-workshops throughout two intensive days—each one with takeaways you can easily implement in minutes.

If you want to stay sharp, grow strong and keep ahead of your competitors instead of being devoured by them, this is one conference you can't afford to miss.

You'll learn how to:

  • Build an exciting, lucrative PR career path
  • Use exclusive insights from CareerBuilder to get promoted
  • Take more buzzworthy photos for social media
  • Master Instagram's latest features and filters
  • Plan, shoot and share Hollywood-quality videos
  • Choose the best cameras and mics for any budget
  • Optimize videos for YouTube, Facebook, Snapchat and more
  • Spike your Facebook ROI with rare tips from a Facebook exec
  • Transform data into action with insights from Google
  • Elevate your videos with storyboards and scripts
  • Write more compelling, concise and clean copy in half the time
  • Quickly spot and fix "BS words" in any PR document
  • Trend on Google News with SEO-ready headlines and leads
  • Craft pitches that win over journalists in six words or less
  • Win placement in top outlets during our live "PR pitch tank"
  • Hook editors with images, video and infographics
  • Boost ad performance on Facebook and Instagram
  • Snap like a pro during our live Snapchat party
  • Use Snapchat geofilters to attract more viewers
  • Win over audiences with "brutally honest" storytelling
  • Easily add visuals, video and social media to speeches
  • Master plot, character, conflict and setting in PR stories
  • Create a future-proof visual content strategy
  • Activate brand ambassadors across all social media
  • Prepare now for augmented reality, chatbots and conversation marketing
  • Reinvent your content and writing with a "hyperlocal" focus
  • Redefine your influencer marketing program with mobile communications
  • Align today with your marketing partners of tomorrow
  • Brainstorm bigger ideas for a competitive edge
  • Go head to head with advertising for tomorrow's dollars
  • And much more ...

Join this one-of-a-kind learning experience to:
Master what's now • Discover what's next • Get ahead • Stay ahead

Who should attend:

checkmark Corporate communicators
checkmark Public relations managers
checkmark Media relations specialists
checkmark Digital and social media managers
checkmark Marketing managers
checkmark Content creators
checkmark Community relations managers
checkmark Social media specialists
checkmark And more ...


Presented by:    
Ragan PRSA: Public Relations Society of America
Sponsored by:    
Incharged