PR Daily World Conference

Nov. 9, 2017

Price: $795
Member Price: $645

Tips for injecting trends and story angles into an otherwise boring pitch
Social media tactics for creating meaningful content that can rebuild reputations
Harness one of the most coveted and increasingly scarce commodities: attention
The type of information reporters crave—and what’s dead weight

Twitter hashtag: #prdailyconf

Presented by:

Sponsored by:

Product Code: Y17CR0DCWC

Keynotes with:

Jake Jacobson, Children's Mercy Kansas City

Joey Schaefer, Nat Geo WILD

Breakout sessions with:

Front-Line Anti-Bribery LLC
Richard Bistrong
CEO
From white-collar crime to industry expert: Lessons from a journey to rebuild reputations

Pure Performance Communications
Deirdre Breakenridge
CEO
From white-collar crime to industry expert: Lessons from a journey to rebuild reputation

The Associated Press
Amir Bibawy
Editor of breaking news and digital strategy
Think like a journalist: How to write compelling copy that appeals to your audience

TrendKite
Russ Somers
Vice president of marketing
PR pros in action: How to use data to measure and boost your bottom line

Communicate4IMPACT
Douglass Hatcher
Founder and president
Why the story of business will be the business of story in the 21st Century

USA Today
Donna Leinwand Leger
Breaking news editor
Can you stand out in "The Pitch Tank"?

HuffPost
Alexander Kaufman
Politics team reporter
Can you stand out in "The Pitch Tank"?

Today's PR pro is performing a complicated balancing act.

The growing tide of brand journalism, social media interactions, live video, visuals, SEO and more has communicators scrambling to bulk up their skill sets to meet their organizations' and clients' needs. The influx of fake news, social media crises, declining newsroom numbers and more have made that task even harder than before.

The PR Daily World Conference will show you how to perform that balancing act and keep your composure—all while increasing your content's views, interacting with journalists (and their readers) and adjusting your campaigns to be the most effective they can be. We'll teach you how to craft compelling content, properly pitch your stories, boost your visual content muscles, measure your tactics, work with "influencers" and more.

You will learn:

How to hook journalists in the first few sentences
The neuroscience behind storytelling's power
How to transform a news release from terrible to terrific
The importance of listening to and validating consumer concerns—without feeding trolls
Social media tactics for creating meaningful content that can rebuild reputations
What visuals can do to boost your online messaging and your content's effectiveness
How to harness one of the most coveted and increasingly scarce commodities: attention.
What kinds of information reporters crave—and what's dead weight
What journalists wish PR pros would do
How to create memorable sound bites (and avoid unusable clips)
Tips for injecting trends and story angles into an otherwise boring pitch
How to create consumable content for a mobile-first audience
How to develop messages and talking points for hostile reporters and unfriendly audiences
How to effectively share and amplify your content
How to balance stakeholder requests against journalists' needs
Strategies to understand what the analytics are telling you

Who should attend?

	Leaders of corporate communications agencies
	Social media managers
	PR practitioners
	Digital media managers
	Media relations directors
	Brand managers
	Marketing managers
	Freelance writers
	Publications editors
	Crisis communications managers
	Personal branding experts
	Agency executives

Presented by:

Sponsored by: