Storytelling and TED secrets
PR DAILY'S PR UNIVERSITY WEBINAR

Storytelling and TED secrets

Thursday, Aug. 17, 2017

1-2:15 p.m. Central
Price: $209
Member Price: $169

A webinar featuring speech expert Douglass Hatcher, a former vice president of executive communications at Mastercard.

Join this webinar for time-tested methods to transform your presentations into "TED-worthy" events that inspire and inform audiences. You'll gain insights on the tools of storytelling, what makes TED talks effective and how, you, too can delight audiences and deliver results.

Other benefits of this webinar:

  • Access for you and your entire team to watch live
  • You'll learn from a top corporate speechwriter
  • You'll receive all PPT slides and handouts
  • You'll earn a certificate of completion for attending
  • You'll get access to an on-demand recording
Presented by:        
PR Daily's PR University PR Daily Ragan PRSA: Public Relations Society of America National School Public Relations Association
Product Code: Y17TP07
Quantity:
 

Do you want to learn how to present, convince and convert—using 
the power of storytelling and rarely revealed techniques that make TED talks so compelling? Would you like to persuade stakeholders to invest, the press corps to buy into your message or employees to embrace your new mission?

Then join this session and learn how to move audiences to your point of view every time you, your exec or team members take the podium. This interactive workshop will reveal practical storytelling principles that will help transform every presentation you script or deliver into a TED-worthy event that inspires audiences to act.

You'll learn:

  • Where it all starts: How to choose the right idea or topic
  • What makes TED talks great—from the best preparation processes to creating connection, persuasion and revelation
  • How to humanize products with the "Once upon a time..." story structure
  • How to simplify messaging to break through content pollution
  • Smart ways to tell your story—not your competitor's
  • How to make data count in a context that audiences care about
  • Techniques to make your stories stick, using visuals