Master Your Measurement Strategy

Master Your Measurement Strategy

Tuesday, Feb. 28, 2017
1-2:15 p.m. Central Time
Price: $0

The best communications start with listening. But listening means more than just creating a bunch of surveys or holding some focus groups. You need a measurement strategy. Without one, you'll find yourself churning out a bunch of questions that don't give you data you can act upon.

Top 4 benefits of attending this webinar:

  1. Access for you and your entire team to watch live
  2. You'll receive all slides and handouts
  3. You'll also get access to an on-demand recording
  4. It's FREE!
Sponsored by:
 Ragan Consulting Group
Product Code: Y17TR01

In this practical webinar, communication measurement expert Cindy Crescenzo will walk you through everything you need to think about in order to develop a measurement strategy that delivers results.

You'll learn:

  • Why it's so important to measure in the first place
  • What every communicator needs to measure to really understand what's working and what's not
  • The one fundamental piece of information you need to have a successful measurement strategy
  • The five questions you need to ask yourself if you want to effectively measure your communication strategies, content and vehicles
  • Which research tools make the most sense for you to gather the data you need

Sponsored by:
 Ragan Consulting Group