PR Measurement Virtual Summit

New ways to track success and crack the 'ROI code'

Friday, April 27, 2018
Noon-3:30 p.m. Central

Price: $445
Member Price: $345

Would you like to tap into the power of "big data"—without suffering data overload? Join this session to go beyond the Barcelona Principles and build a state-of-the-art barometer of success.

Top 6 reasons to attend this virtual summit:

You'll listen to and interact with the nation's leading measurement experts.
You'll receive all presentations and handouts.
You'll get access to an on-demand recording of the event for six months.
You're guaranteed extensive, how-to instruction you can use immediately.
You can attend this immersive summit without having to leave your desk.

Product Code: Y18VP04

Want to justify your budget? Need to learn the latest ways to track and improve results? Want to know which channels are driving the most leads—and which KPIs execs love? Learn all this and more in this training session with Sean Williams (Kent State University), Julie O'Neill (Texas Christian University) and Andrew Bates (AARP)—who will reveal new measurement guidelines, how to analyze data to extract insights, and what's next in social media analytics.

You'll learn how to:

Showcase metrics that impress leaders and influence budgets
Tie paid, earned, shared and owned media efforts to business goals and prove your impact
Quickly analyze and extract valuable insights from reams of data
Drive PR, media relations and social media results with smarter KPIs

Don't miss this unique opportunity!