The 5th Annual Health Care Social Media Summit

The 5th Annual Health Care Social Media Summit

October 22-24, 2013
Mayo Clinic
Rochester, MN
Standard Price: $1195
Price: $995
Member Price: $745
  • How to form an integrated social media team that taps into your internal experts
  • How to use content strategy in videos for your hospital
  • Easily measure your social media outcomes—at little to no expense
  • Best tools for communicating with employees via mobile

Presented by Ragan Communications: An event hosted by Mayo Clinic Center for Social Media

Twitter hashtag: #mayoragan | Facebook | LinkedIn Group

Can't attend in person? Sign up for our live webcast.

Product Code: Y3CH0MN

Want to get up to speed on Pinterest, Instagram, Infographics and Vine?

Trying to get your doctors and nurses on social media?

Need to prove that your social media delivers results?

Find answers at the health care social media conference that stands out from the rest!

Join our practitioners from Baylor College of Medicine, Frederick Memorial Hospital, Magee Rehabilitation Hospital, Mayo Clinic, Vanderbilt University Medical Center and Mayo Clinic Cancer Education Program and others as they share practical advice on how to use the newest platforms and how to overcome your biggest social media obstacles.

You will learn:

checkmark Why social media transforms customer-patient behavior faster than other media
checkmark How to get healthcare professionals excited about social media
checkmark New ways to create a social media team that attracts and engages audiences
checkmark How to match social media strategy with traditional service-line marketing goals
checkmark Six story types every health care organization should use
checkmark To understand how content marketing strategy creates powerful videos
checkmark Tips for combining marketing and fundraising strategies
checkmark How to run an awareness campaign on social media with patients and advocacy groups
checkmark Why physicians and nurses should blog
checkmark To identify the social media KPIs and metrics you must measure (including ROI)
checkmark The right tools and resources to measure social media campaigns
checkmark Best ways to deal with a social media crisis
checkmark Why a healthy digital program requires content as well as conversation
checkmark How health care organizations use low-cost social tools to boost stakeholder engagement and improve efficiency
checkmark How to increase the practical application of social media and the diffusion of social learning everywhere in your health care system
checkmark The best tools for communicating with employees via mobile
checkmark How to strategically integrate Pinterest with other social media
checkmark Ways to enter an online conversation without interrupting
checkmark Tips on effective reputation management on social media
checkmark And so much more!

Who should attend:

  • Hospital PR communicators
  • Marketing directors
  • Health care communicators
  • Corporate communicators
  • Public relations professionals
  • Health care executives
  • Social media managers
  • Employee communicators
  • Health care professionals
  • Online community managers
  • Digital specialists

BONUS! You will receive a certificate of completion for attending this event. This document recognizes your participation in Ragan's event and acknowledges successful completion of the training. Certified

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