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  • Featuring:
    Lee Aase Mayo Clinic Center for Social Media
    Lee Aase
    Opening keynote: Accelerating the social media revolution
    Dr. Farris Timimi Mayo Clinic Center for Social Media 
    Dr. Farris Timimi
    Opening keynote: Accelerating the social media revolution
    Dr. Bryan Vartabedian Baylor College of Medicine 
    Dr. Bryan Vartabedian
    Closing keynote: Public medicine: Understand the transformed role of the physician in an open, networked age
    Gina Czark NEWYORK-PRESBYTERIAN HOSPITAL
    Gina Czark
    Making cause-related marketing social
    Adelina Espat MD ANDERSON CANCER CENTER
    Adelina Espat
    Hottest trends—Instagram, Infographics and Vine
    Rhonda Mann BETH ISRAEL DEACONESS MEDICAL CENTER
    Rhonda Mann
    Communicate in a crisis to inform employees, the public and media: Best practices
    Amanda Changuris Frederick Memorial Hospital
    Amanda Changuris
    Sticky situations: How to handle social media when it gets messy
    Deborah Song RUSH UNIVERSITY MEDICAL CENTER
    Deborah Song
    How to identify and engage employee ambassadors to help tell your story
    Sheryl M. Ness Mayo Clinic Cancer Education Program
    Sheryl M. Ness, RN, M.A.
    Create a greater voice: How to get doctors and nurses to write an engaging blog
    Bob West SUNY Upstate Medical University
    Bob West
    The emperor has no clothes: 21st century medicine in America
    Nicholas Dragon Intermountain Healthcare
    Nicholas Dragon
    Set up social media for your hospital so safe that even execs will sign off on it
    Dr. Edward Creagan MAYO CLINIC
    Dr. Edward Creagan
    Reputation is everything: How medical professionals can best manage their online reputation
    Cynthia Floyd Manley Vanderbilt University Medical Center
    Cynthia Floyd Manley
    Across (fr)enemy lines: Build an integrated social media team
    Chris Boyer NORTH SHORE-LIJ HEALTH SYSTEM
    Chris Boyer
    Create an internal measurement discipline to prove your social media ROI
    Kimberly Shrack Magee Rehabilitation Hospital
    Kimberly Shrack
    Create a greater voice: How to get doctors and nurses to write an engaging blog
    Alexandra Tursi FLETCHER ALLEN HEALTH CARE
    Alexandra Tursi
    Pinterest: A powerful tool to share wellness content
    Michael Schmidt ARNOLD PALMER MEDICAL CENTER
    Michael Schmidt
    Create health care marketing videos patients love