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  • Keynotes with:
    Chris Bevolo Chris Bevolo, Author of “Joe Public Doesn't Care About Your Hospital”, will share how revamped marketing communications will make your messages relevant to patients, internal staff and the media like never before.
    Steve Crescenzo Steve Crescenzo, CEO of Crescenzo Communications a national authority on integrating print and online and an eloquent evangelist for getting executives fired up about social media, will show you how to tell your organization's greatest stories to your most important audiences.
    Sessions with:
    Chris Boyer North Shore-LIJ Health  
    Chris Boyer
    Prove the ROI—real, cash-value ROI!—of all your communications by creating an internal measurement discipline
    Stephanie Johnson ADVOCATE HEALTH CARE 
    Stephanie Johnson
    How to conceive, create and launch your brand journalism site
    Karen Trewin Mayo Clinic
    Karen Trewin
    Amplify your message through content coordination to increase your output and decrease your costs
    Deborah Song Rush University Medical Center
    Deborah Song
    Hospital Social: Create a strong, living social media culture to boost your organization's visibility and reputation
    Thurston Hatcher Rush University Medical Center
    Thurston Hatcher
    Hospital Social: Creating a strong, living social media culture to boost your organization's visibility and reputation
    Ann Tracy Mueller HEALTH CARE COMMUNICATION NEWS
    Ann Tracy Mueller
    How to make the most of video for your hospital communications
    Ryan Nagdeman LOYOLA HEALTH SYSTEM
    Ryan Nagdeman
    How to make the most of video for your hospital communications
    James Ylisela Jr. DUFF MEDIA PARTNERS INC.
    James Ylisela Jr.
    How to conceive, create and launch your brand journalism site