Content Summit for PR, Social Media and Marketing Professionals

Content Summit for PR, Social Media and Marketing Professionals

June 24-26, 2013
Gleacher Center
Chicago, IL
Price: $1195
Member Price: $945

An event presented by: PR Daily and

  • Understand why content marketing is essential—and how mastering it will grow your career
  • Learn how you can create, curate, and repurpose stellar content and put it to work for you on different platforms
  • Learn the real value and costs of content marketing and see how it can boost your bottom line
  • Join a real-time demo on how to convert customer conversations into brilliant content

Presented by Ragan Communications
Twitter hashtag: #ragancontent

Can't make the date? Take a virtual seat at the summit webcast!

Product Code: Y3CJ0CH
  • Featured Speakers:
    Andrew Davis Author of Brandscaping
    Andrew Davis

    Turn your content marketing costs into tangible assets?
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    Winners and sinners in content marketing and brand journalism: Learn about the organizations that do it right...and the ones that do it wrong!
    Dux Raymond Sy Innovative-e 
    Dux Raymond Sy

    Lead the digital marketing revolution: 4 key steps to maximize social media
    Kathie Miller NPR 
    Kathie Miller

    Content matters: Ask the experts panel
    Mark Ragan Ragan Communications 
    Mark Ragan

    Rope'em in: How to write irresistible headlines in the age of social media
    Melissa Rach Dialog Studios 
    Melissa Rach

    Content and cash: How to prove the value of your content
    David Higdon NASCAR 
    David Higdon

    Driven to change: How NASCAR revs up communications through unprecedented fan engagement
    Andrew Lennie WGN-TV 
    Andrew Lennie

    Rope 'em in: How to write irresistible headlines in the age of social media
    Mary C. Hickey AARP
    Mary C. Hickey

    Letting go of the past: How AARP embraced the content revolution
    Matthew Royse Forsythe Technology 
    Matthew Royse

    A to Z: 26 things you should know about content marketing before you leave this conference
    Rebecca Salerno Indiana University
    Rebecca Salerno
    Buyer personae: How to customize content based on the emotional states of target audiences
    Sam Jemielty DDB Chicago
    Sam Jemielty

    Content matters: Ask the experts panel
    Darrell Jursa Fleishman Hillard
    Darrell Jursa

    Conversation to content: The "black box"
    Hilary Marsh Content Company 
    Hilary Marsh

    Content matters: Ask the experts panel
    Matthew Stock U.S. Waterproofing
    Matthew Stock
    How content marketing saved a family business from a gloomy forecast: The story of US Waterproofing
    James Ylisela Duff Media Partners
    James Ylisela

    Running the news desk: How to build an editorial process for content marketing

Content is the NEW marketing ...

Traditional public relations and marketing won't cut it anymore.

How do you compete with the never-ending stream of data that bombards consumers on a daily basis?

Go straight to your customer with your own remarkable story and informative content.

With some creativity, a strategy, and commitment, you can master the art and science of content marketing. Whether you've already started down this path or are wondering how to tackle one more thing on your list, you'll need to understand content marketing to keep your company—and career—moving forward.

Do any of these questions sound familiar?

  • Why the buzz about content marketing? Is it really different?
  • How do you get staff excited about contributing relevant content?
  • Can you prove the ROI for content or content strategy?
  • How can you create dynamic content with a small budget and few employees?
  • How can you optimize content across multiple platforms?

This conference will not only provide those answers, it will also teach you how to:

  • Create an editorial calendar and stick with it
  • Restructure your organization to become an editorial hub and content machine
  • Best leverage your resources to create and curate great content
  • Maximize video and mobile for your content strategy
  • Understand the emotional states of your buyers, and tailor your content accordingly
  • Create irresistible headlines in the age of social media
  • Use the latest tools and stay on top of the trends

Who should attend?
If your job title includes...

  • Content Strategist
  • Communications Manager
  • PR Director
  • Content Marketing Manager
  • Social Media Specialist
  • Journalist
  • VP of Marketing
  • Digital Media Director
  • Advertising Manager
  • Corporate Writer

Here's what attendees are saying about Ragan conferences...

"Our organization's travel/training dollars are restricted and it was hard to get the approval to go. It was well worth every $ spent! I was blown away with the quality of the conference and the information that I brought back. I have 35 pages of handwritten notes to share with my team.”

"Best conference I've attended in a long time.”

"Loved it!!! Want to come back next year...and every year for that matter. Excellent presenters, food and location.”

"Well done from start to finish. Great location, good value for money. The speakers were excellent.”

"Amazing content and energy. This isn't my first Ragan event, and definitely won't be my last!”

"Honestly, holding it at Disney, put it over the top!”

"It was an excellent experience. Well-organized, excellent presentations, fantastic venue.”

"Excellent conference! It was very fun and educational! Great speakers and great accommodations!”

"Disney does it right! I really feel like they went above and beyond to make us feel special and to wow us. Well done, Disney. BUT Disney aside, the conference itself was fantastic. Ragan did a great job of putting together a diverse group of presenters and a variety of topics. I really, really enjoyed this conference and would love to make it an annual thing.”

"Amazing! Worth every penny! I learned so much, got so many ideas and none of it was too rudimentary or basic.”

"Wish I could score it higher than excellent.”

"Location, variety of attendees, useful information. Well organized. Ran like clockwork. Very impressed and would recommend to anyone!”

"So much good, pertinent content, I had real trouble trying to determine which sessions to attend! Also, the location was beyond-words exceptional.”

"I really liked the variety of speakers and how almost each speaker related his/her message back to how we could use it with our business.”

"Everyone - speakers, staff and attendees - were all so enthusiastic and happy to be attending. The energy was inspiring.”

"The sessions were very interesting - usually conferences have a hard time keeping my attention after the keynote speaker and these just got better as the day went on.”