Content is the NEW marketing ...
Traditional public relations and marketing won't cut it anymore.
How do you compete with the never-ending stream of data that bombards consumers on a daily basis?
Go straight to your customer with your own remarkable story and informative content.
With some creativity, a strategy, and commitment, you can master the art and science of content marketing. Whether you've already started down this path or are wondering how to tackle one more thing on your list, you'll need to understand content marketing to keep your company—and career—moving forward.
Do any of these questions sound familiar?
- Why the buzz about content marketing? Is it really different?
- How do you get staff excited about contributing relevant content?
- Can you prove the ROI for content or content strategy?
- How can you create dynamic content with a small budget and few employees?
- How can you optimize content across multiple platforms?
This conference will not only provide those answers, it will also teach you how to:
- Create an editorial calendar and stick with it
- Restructure your organization to become an editorial hub and content machine
- Best leverage your resources to create and curate great content
- Maximize video and mobile for your content strategy
- Understand the emotional states of your buyers, and tailor your content accordingly
- Create irresistible headlines in the age of social media
- Use the latest tools and stay on top of the trends
Who should attend?
If your job title includes...
- Content Strategist
- Communications Manager
- PR Director
- Content Marketing Manager
- Social Media Specialist
- Journalist
- VP of Marketing
- Digital Media Director
- Advertising Manager
- Corporate Writer
Here's what attendees are saying about Ragan conferences...
"Our organization's travel/training dollars are restricted and it was hard to get the approval to go. It was well worth every $ spent! I was blown away with the quality of the conference and the information that I brought back. I have 35 pages of handwritten notes to share with my team.”
"Best conference I've attended in a long time.”
"Loved it!!! Want to come back next year...and every year for that matter. Excellent presenters, food and location.”
"Well done from start to finish. Great location, good value for money. The speakers were excellent.”
"Amazing content and energy. This isn't my first Ragan event, and definitely won't be my last!”
"Honestly, holding it at Disney, put it over the top!”
"It was an excellent experience. Well-organized, excellent presentations, fantastic venue.”
"Excellent conference! It was very fun and educational! Great speakers and great accommodations!”
"Disney does it right! I really feel like they went above and beyond to make us feel special and to wow us. Well done, Disney. BUT Disney aside, the conference itself was fantastic. Ragan did a great job of putting together a diverse group of presenters and a variety of topics. I really, really enjoyed this conference and would love to make it an annual thing.”
"Amazing! Worth every penny! I learned so much, got so many ideas and none of it was too rudimentary or basic.”
"Wish I could score it higher than excellent.”
"Location, variety of attendees, useful information. Well organized. Ran like clockwork. Very impressed and would recommend to anyone!”
"So much good, pertinent content, I had real trouble trying to determine which sessions to attend! Also, the location was beyond-words exceptional.”
"I really liked the variety of speakers and how almost each speaker related his/her message back to how we could use it with our business.”
"Everyone - speakers, staff and attendees - were all so enthusiastic and happy to be attending. The energy was inspiring.”
"The sessions were very interesting - usually conferences have a hard time keeping my attention after the keynote speaker and these just got better as the day went on.”
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