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  • Keynotes with:
    Marcus SheridanMarcus Sheridan, Founder of The Sales Lion, will show you how to use your current employees to generate more content for no extra cost.
    Mark RaganMark Ragan, CEO of Ragan Communications, will explore how the role of the content producer has changed for good in the Age of Social Media.
    Kiersten LawsonKiersten Lawson, Content Strategy Director, Waggener Edstrom Worldwide, will provide tools and tips for creating content that delights and captivates.
    Breakout sessions with:
    Sandra Fathi AFFECT
    Sandra Fathi
    Sticky Content: Are your stories "obsolete after a single tweet"? How to create content for the long haul
    Daniel Lemin CONVINCE & CONVERT 
    Daniel Lemin
    Get it right with personas
    Jenn Eldin
    Brand or publisher? Walking the authenticity tightrope
    Julie Fleischer Kraft Foods Group
    Julie Fleischer
    Content disciplined by big data: How to mine data to create content and experiences that engage consumers
    Jenna Pelkey GE Corporate
    Jenna Pelkey
    Customer experience as brand: Step inside GE Garages, become a designer, an inventor, an innovator
    Adele Revella Buyer
    Adele Revella
    Listen, then write: How content marketers become buyer experts
    Marcus Nelson
    Marcus Nelson
    5 reasons your content could be holding you back