|Marcus Sheridan, Founder of The Sales Lion, will show you how to use your current employees to generate more content for no extra cost.
|Mark Ragan, CEO of Ragan Communications, will explore how the role of the content producer has changed for good in the Age of Social Media.
|Kiersten Lawson, Content Strategy Director, Waggener Edstrom Worldwide, will provide tools and tips for creating content that delights and captivates.
|Breakout sessions with:
Sticky Content: Are your stories "obsolete after a single tweet"? How to create content for the long haul
| CONVINCE & CONVERT
Get it right with personas
| AMERICAN EXPRESS
Brand or publisher? Walking the authenticity tightrope
| Kraft Foods Group
Content disciplined by big data: How to mine data to create content and experiences that engage consumers
| GE Corporate
Customer experience as brand: Step inside GE Garages, become a designer, an inventor, an innovator
| Buyer Persona.com
Listen, then write: How content marketers become buyer experts
5 reasons your content could be holding you back