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  • Keynotes with:
    Andrew DavisAndrew Davis, bleeding-edge marketing futurist and author, shares insights on how to brand your content, your staff and your vision.
    Peter LaMottePeter LaMotte, Senior Vice President and Chair, Digital Practice at LEVICK, reveals how to measure your brand reputation during and after a crisis.
    Mark RaganMark Ragan, CEO of Ragan Communications will present an extended keynote discuss the role of the content producer in the age of social media.
    Breakout sessions with:
    Tomas Kellner GE
    Tomas Kellner
    Transform your external corporate blog from a press release aggregator into a content factory
    Victor Reiss Fedex 
    Victor Reiss
    How to curate and create visual content
    Michael Smart MICHAELSMARTPR
    Michael Smart
    7 secrets of the new media relations superstars
    Krisleigh Hoermann AMERICAN HEART ASSOCIATION
    Krisleigh Hoermann
    How to get media attention on Facebook, Twitter and LinkedIn
    Murali HILL+KNOWLTON
    Murali
    How to prove the value of PR to your company: It's all about measurement
    Jerry Berger BETH ISRAEL DEACONESS MEDICAL CENTER
    Jerry Berger
    The dos and don'ts of crisis management
    Won Ha Kaiser Permanente
    Won Ha
    The dos and don'ts of crisis management
    Lee Gordon 180 COMMUNICATIONS
    Lee Gordon
    Did you really just say that to a reporter? How to treat every interview as a business opportunity
    Chris Brooks Hilton Worldwide
    Chris Brooks
    How to get media attention on Facebook, Twitter and LinkedIn
    Sarah Skerik PR Newswire
    Sarah Skerik
    How to prove the value of PR to your organization
    Elizabeth Sorrell National Audubon Society
    Elizabeth Sorrell
    How to curate and create visual content