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  • Keynotes with:
    Ashley BrownAshley Brown, Group Director, Digital Communications & Social Media at The Coca-Cola Company, will show you how Coca-Cola wrote original content for its owned media to break through the noise.
    Mark PennMark Penn, Executive Vice President of Advertising and Strategy at Microsoft Corporation, will present cutting-edge insights born from the fast-paced world of political communication.
    Mary FlowersMary Flowers, Vice President of Global Associate Communications at Walmart and Jenifer Bice, Senior Director of Global Associate Communications at Walmart, will show how employee insights spur more effective communication.
    Jenifer Bice
    Breakout sessions with:
    Jon Bird American Airlines 
    Jon Bird
    Standing up for the #newAmerican: How we use digital crisis management to defend our changing American Airlines brand
    David Higdon NASCAR 
    David Higdon
    How NASCAR ignited its communications through unprecedented fan and media engagement
    Mary Sojka Hyatt
    Mary Sojka
    Rethink a "one size fits all" intranet
    Norman B. Rice The Seattle Foundation
    Norman B. Rice
    What NGOs can learn about engagement from a government champion of civic debate and dialogue
    Michael Aaron Bepko Whole Foods Market
    Michael Aaron Bepko
    "Pin It!" Understand social networking around personal interests
    Steve Clayton Microsoft
    Steve Clayton
    Lessons from Microsoft's investigative journalist
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    Take the "corporate" out of corporate communications
    Kimberly Ovitt St. Jude Children’s Research Hospital
    Kimberly Ovitt
    To know you is to love you: How demystifying your organization can help make it a great workplace
    Karan Chandler Federal Reserve Bank of Chicago
    Karan Chandler
    Extreme makeover: How the Federal Reserve Bank of Chicago changed its (pin) stripes
    Fletcher Dean The Dow Chemical Company
    Fletcher Dean
    Speechwriters: It's not just about the writing
    Hoyt Finnamore Mayo Clinic
    Hoyt Finnamore
    Boost employee engagement with storytelling, compelling content and a social intranet
    Sam Hosenkamp Raytheon
    Stephanie Schierholz
    Surround-Sound: The convergence of paid, owned and earned media at Raytheon