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  • Keynotes with:
    Don BartholomewDon Bartholomew, Senior Vice President, Digital & Social Media Research, Ketchum
    Tom WebsterTom Webster, Vice President, Strategy for Edison Research
    Breakout sessions with:
    Priya Ramesh Burson-Marstellar 
    Priya Ramesh
    How to measure the value of social media strategy
    Cory Edwards Adobe 
    Cory Edwards
    How to link PR to business results
    Sandra Fathi Affect
    Sandra Fathi
    How to develop an effective PR measurement strategy
    Pete Codella Alexander's
    Pete Codella
    Top tools for PR measurement: What they do, how to manage them and what they cost
    Kevin Dando PBS
    Kevin Dando
    How to measure the value of social media strategy
    Barbara Rozgonyi CoryWest Media
    Barbara Rozgonyi
    Top tools for PR measurement: What they do, how to manage them and what they cost
    Sean Williams Communication AMMO
    Sean Williams
    PR measurement in action: Best practices from three measurement case studies
    Pauline Draper-Watts Edelman Berland
    Pauline Draper-Watts
    How to link PR to business results
    Andrew Bowins MasterCard Worldwide
    Andrew Bowins
    PR measurement in action: Best practices from three measurement case studies
    Angela Jeffrey Salience Insight
    Angela Jeffrey
    How to measure the value of social media strategy
    Bill Dalbec APCO Insight®
    Bill Dalbec
    PR measurement in action: Best practices from three measurement case studies