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    Michele SullivanLAND O' LAKES 
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    Justina ChenMICROSOFT (formerly) 
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    Tim ConnellyCARGILL 
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    How to build a global master brand, one colleague at a time
    Taylor Cole HOTELS.COM
    Taylor Cole
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    Monica Wiant US BANK
    Monica Wiant
    Tell stories to energize your company-wide, multi-channel campaign for a special event
    Dave Watson THE HOME DEPOT
    Dave Watson
    Attention, retention, engagement, advocacy: Home Depot's "AREA" model for internal communications
    David Grossman The Grossman Group
    David Grossman
    Cutting to win: 6 steps for getting employees on your side during cost cuts
    Ron Petrovich Mayo Clinic Center for Social Media
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    How the Mayo Clinic takes its story directly to the media: A case study
    Dallas Lawrence MATTEL (formerly)
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    Best practices to protect your brand—before, during and after a crisis
    Michael Smart MichaelSMARTPR
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    The strategic secrets of media pitching success—what will work in 2015
    Fletcher Dean The Dow Chemical Company
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    The key to successful and sustained storytelling: The Executive Thought Leadership Plan
    Mallorie Rosenbluth Likeable Media
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    Social storytelling: How to boost your brand by weaving stories into your social communications