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  • Featuring:
    Michele SullivanLAND O' LAKES 
    Michele Sullivan
    From order-taker to strategic partner: Transform communications to match business strategy
    Justina ChenMICROSOFT (formerly) 
    Justina Chen
    The 7 secrets of storytelling: Engage. . .energize. . .enthrall!
    Mike FernandezCARGILL
    Mike Fernandez
    Back to the future
    Tim ConnellyCARGILL 
    Tim Connelly
    How to build a global master brand, one colleague at a time
    Taylor Cole HOTELS.COM
    Taylor Cole
    Amplify your messages with interactive news releases that generate buzz
    Monica Wiant US BANK
    Monica Wiant
    Tell stories to energize your company-wide, multi-channel campaign for a special event
    Dave Watson THE HOME DEPOT
    Dave Watson
    Attention, retention, engagement, advocacy: Home Depot's "AREA" model for internal communications
    David Grossman The Grossman Group
    David Grossman
    Cutting to win: 6 steps for getting employees on your side during cost cuts
    Ron Petrovich Mayo Clinic Center for Social Media
    Ron Petrovich
    How the Mayo Clinic takes its story directly to the media: A case study
    Dallas Lawrence MATTEL (formerly)
    Dallas Lawrence
    Best practices to protect your brand—before, during and after a crisis
    Michael Smart MichaelSMARTPR
    Michael Smart
    The strategic secrets of media pitching success—what will work in 2015
    Fletcher Dean The Dow Chemical Company
    Fletcher Dean
    The key to successful and sustained storytelling: The Executive Thought Leadership Plan
    Mallorie Rosenbluth Likeable Media
    Mallorie Rosenbluth
    Social storytelling: How to boost your brand by weaving stories into your social communications