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  • Keynotes with:
    Justina ChenJustina Chen, an Executive Communications Strategist and Storytelling Consultant who was the former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft.
    Mark RaganMark Ragan, CEO of Ragan Communications, is a former award-winning political and investigative newspaper reporter. He is the creator and editor-in-chief of four major online news sites for corporate and organizational communicators.
    Jim YliselaJim Ylisela, President and CEO of Duff Media Partners, Inc., has more than 30 years of experience in journalism, teaching and communications consulting. Jim also taught for 13 years in the graduate program at Northwestern University's Medill School of Journalism.
    Sessions with:
    Carolyn ShelbyTRIBUNE COMPANY 
    Carolyn Shelby
    Writing for SEO: A guide to crafting content that people can't help but promote
    Mike LongGEORGETOWN UNIVERSITY 
    Mike Long
    The perfectly written press release (and the one-paragraph PR pitch)
    Mary OliveriCBD MARKETING 
    Mary Oliveri
    The zen of writing words that get read: Creative tips to get to the good stuff faster
    Justin Allen EYE OPENER
    Justin Allen
    10 ways to get TV and digital video producers to listen to your pitches (and 10 ways to get them to ignore you)