PR Writing Summit
CONFERENCE

PR Writing Summit

Aug. 4-5, 2015
Chicago
Price: $895
Member Price: $745

Pre-conference workshop: Aug. 4
Main summit: Aug. 5

  • Take control of—and reinvent—your brand's communications
  • Compel the press to cover your company—using your words
  • Write pitches, news releases and speeches that captivate imaginations and convert audiences
  • Master SEO and write keyword-rich copy that boosts visibility

Presented by Ragan Communications

Twitter hashtag: #raganPRwrite

Can't make the date? Take a virtual seat at the summit webcast!

Product Code: Y5CR0CH
Quantity:
PR Writing Summit
Price: $295

Learn more >>
 
  • Keynotes with:
    Mark Buchanan CISCO
    Mark Buchanan
    Winning with Words: How Cisco reinvented its brand language to make powerful connections and inspire action
    Paul FurigaWORDWRITE COMMUNICATIONS

    Paul Furiga
    PR Storytelling: Harnessing synaptic shortcuts to share your brand story in the era of social media seduction
    Breakout sessions with:
    Tripp FrohlichsteinMEDIAMASTERS
    Tripp Frohlichstein
    The Incredible Power of Message Mapping: How to focus messages to strengthen branding, positioning and reputation
    Amy GuthTRIBUNE PUBLISHING COMPANY AND WGN RADIO
    Amy Guth
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Sandra GuyCHICAGO SUN-TIMES
    Sandra Guy
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Raschanda HallBUSINESS WIRE
    Raschanda Hall
    Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
    Richard LaermerRLM PR
    Richard Laermer
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Lindsay NicholsAmerica's Charities
    Lindsay Nichols
    Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
    Mary OlivieriCBD MARKETING 
    Mary Olivieri
    Brilliance on Demand: Breakthrough creative processes to inspire, transform and accelerate your writing
    Pre-conference workshop with:
    Mark RaganRagan Communications
    Mark Ragan
    Brand Journalism for Corporate Communicators

The written word still matters in the era of images, mobile apps and social media. In fact, what you write can make or break your brand's reputation—and your career.

That's because powerful prose transcends platforms, moves audiences and requires the kind of focused strategic thinking that results in winning campaigns, increased budget, C-suite respect and greater responsibility.

The advanced writing methods you learn at this one-day summit will help you:

checkmark Stand out
checkmark Write better—faster
checkmark Attract wider audiences
checkmark Boost social media engagement
checkmark Increase search engine placement
checkmark Win over skeptical journalists
checkmark Think more strategically
checkmark Impress the C-suite
checkmark Boost job security

If you want to craft copy that sings, soars and sells—whether via speeches, news releases, corporate announcements, position papers, PowerPoints, social media posts or even media pitches—then this is one intensive seminar that you and your team can't afford to miss.

You will learn how to:

  • Increase C-suite respect for your communications program
  • Use rarely revealed media training and speech-writing techniques
  • Harness the amazing power of message maps so every document you craft drives corporate objectives—and sales
  • Match your communications voice to your corporate values
  • Connect faster with busy audiences
  • Build relationships with every word Increase trust and engagement Inspire people to take action
  • Plan, write and distribute news releases guaranteed to triple your coverage and audience reach
  • Sell your story to the press—and successfully close phone, email and social media pitches within 10 seconds
  • Craft headlines, subject lines and titles that woo editors and win ink
  • Write posts that go viral on Twitter, Facebook, LinkedIn and beyond
  • Create SEO-friendly content for maximum placement on Google
  • And so much more!

Who should attend?

checkmark Corporate Communications Managers
checkmark Internal Communications
checkmark Employee Engagement
checkmark Corporate Communications
checkmark Digital Communications
checkmark Public Relations
checkmark Senior Managers of Media Relations
checkmark Digital Engagement Program Managers
checkmark Public Relations Specialists


Presented by:
Ragan Communications, Inc.