And the NEW way to create impassioned fans for your brand.
In this one-day workshop, PR Daily and Ragan.com publisher and CEO Mark Ragan will show you how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.
Learn how to:
Create content that is so useful that people will be compelled to share it — over and over again
Become the #1 destination for customers and potential customers—and get this done on a tiny budget
Integrate social media and content to boost your website traffic
Generate leads for your sales force by writing must-read white papers for your customers
Build a subscription list of customers, the media and key influencers and keep them coming back for more
Build a rich editorial strategy without busting your budget with content curation
Measure the success of your content strategy
Ragan is the publisher of the two most successful content sites in corporate communications: PR Daily.com and Ragan.com.
In this practical, real-world workshop, he will share the content strategy that resulted in a 20-fold increase in traffic for the two Ragan sites, from 40,000 visitors in North America to 800,000 worldwide.
He will also demonstrate, step-by-step, how that content strategy led to increased sales around the world. Finally, Ragan will share his model for measuring and proving the ROI of content creation and management.
Mark will dispel these myths:
That you need a huge budget to launch a successful content strategy
That B2B companies don't have the 'sex appeal' to create loyal followings
That you can't prove the ROI of content marketing strategies
You'll leave this workshop knowing how to:
Write and manage content that appeals to today's hectic reader
Leverage infographics and SlideShare to generate leads
Use original and curated content to be the leading publisher in your niche
Organize your communication strategy around a standard newsroom
Sell your content strategy to the C-suite
Master the 10 email techniques that increase readership and brand loyalty
Think like a publisher
Draft a mobile strategy that works
Companies are quickly becoming their own media outlets. Gone are the days when brands depended on traditional media and advertising channels to win new customers, build buzz and visibility and engage powerful decision-makers. Today, smart companies overhaul their websites and social media channels to take messages directly to customers, the traditional media and new influencers. On the lips of every marketer is the mantra, 'content is the new marketing.'
During this total immersion workshop, you will learn all the latest tools and tactics to create compelling content to promote your company and boost your brand visibility with white papers, customer stories, how-to stories and user-generated information. You will hear real world examples from big brands like The Coca-Cola Company and also hear how smaller organizations on a limited budget can seize on content marketing to accomplish their communications goals.
Other takeaways from Mark's new Content Marketing Boot Camp. You'll learn how:
Smart companies like The Coca-Cola Company are organizing their PR departments into newsrooms
To apply the 3 principles of 'brand journalism' to gain the trust of readers
You can persuade senior VPs, the CMO and CEO that NOW is the time to act
The role of authentic, low-cost video in your content master plan
How to integrate Twitter, Facebook, Linked In and Pinterest into your content strategy
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