Digital Signage Virtual Summit

Digital Signage Virtual Summit

Friday, Nov. 3, 2017

Noon-3:30 p.m. Central
Price: $445
Member Price: $345

Digital signage is everywhere. Hospitals, universities and organizations large and small use digital signage to get information out, but every communicator is left with the same basic questions: How do I make it better? How can I get leadership on board? Join this three-hour summit and learn how to bring your digital signage up to speed.

You'll learn:

  • How to inspire employees without seeming phony
  • How to identify and tap into the power of your "signthusiasts"
  • Different methods for automating content requests and scheduling
  • Typographical tips and tricks to make your digital posters pop


Product Code: Z17VC18


Noon-1 p.m.
Session 1

Robust yet simple:
Developing digital signage that informs and inspires employees

Tyler Amy "Our digital signage infrastructure is too limiting."

"Updating digital signage content takes too much time."

"I'm getting inundated with digital signage requests."

"The CEO and I don't see eye to eye on the best use of our digital signage."

If any of these statements sound familiar, you're not alone. In this session, Tyler Amy, HR communications specialist for Penn State University, will address issues related to empowering and inspiring employees through the adoption and execution of a robust yet simple digital signage strategy. Whether you manage digital signage now or your organization has yet to take the plunge, this session will prepare you for digital signage success.

In this session, you will learn:

  • Design tips and tricks you can use even if you're not a graphic designer
  • How to inspire employees without seeming phony
  • How to identify and tap into the power of your "signthusiasts"
  • Strategies for using digital signs effectively
  • The benefits and drawbacks of sharing your cherished digital designs with others
Tyler Amy is an HR communications specialist for Penn State University.

1:10-2:10 p.m.
Session 2

Efficiency through technology:
How to develop an internal comms digital signage strategy

Rachel WilliamsDigital signage is a relatively new mode of employee communication. From a single TV screen tied directly to a laptop to a cross-country network of TVs controlled by content stored in the cloud, digital signage platforms are incorporated in communications strategic planning for myriad reasons. From reducing email traffic to print costs, industries like consumer packaged goods and health care find value in these virtual bulletin boards.

In this informative and engaging session, you'll learn:

  • How digital signage can solve many fundamental communication problems
  • How to make finding digital signage easy
  • How to develop digital signage guidelines that match organizational goals and make your business case
  • Methods for automating content requests and scheduling
  • Metrics that confirm your digital signage is effective
Rachel Williams is director of digital marketing at Civitas Senior Living.


Session 3
Digital poster design: The secret sauce used at
Brad ParlerDigital posters are one of the basic building blocks used in digital signage, but often they are an ineffective means of communication. This session will take you through the process of distilling a message and making it meaningful and actionable for the viewer by looking at real examples from We'll look at before-and-after examples from pitch meetings and resulting images inside the offices.

You'll learn:

  • Less is more and brevity can be beautiful
  • Typographical tips and tricks to make your digital posters pop
  • How to overcome objections like, "I don't have a designer," or, "We don't have access to professional tools."
Brad Parler is digital communications administrator at