Nobody reads your company’s intranet.
Everyone deletes those emails linking to a new sustainability directive or diversity initiative.
And the bigwigs refuse to sink money into an intranet that doesn’t generate revenue.
Sound familiar? It doesn’t have to be like that!
Digital strategist Shel Holtz reveals how you can make your intranet into a vital hive of business activity in his new 90-minute Ragan training module, “Social Intranets: How to get amazing business results from your company's internal communication social software.”
Even if your intranet is a deserted storeroom of corporate blather, Shel says, you can turn it into a powerful force that boosts market share and solves the business problems that keep your leaders awake at night.
Holtz shows how your internal communications will catch fire through the social media tools that have transformed the Internet: video, wikis, podcasts, blogs, Twitter-like microblogging, and employee “likes.”
Social media isn’t just for users of Facebook, YouTube and Twitter. Smart organizations are revolutionizing communications behind the firewall—and measuring the business results.
It’s all about “technology populism”—giving employees access to digital tools they use every day at home.
You’ll learn how:
- Dell uses its Employee Storm intranet forum to gauge internal opinion without wasting time and money on formal surveys.
- Boeing used an internal blog to inform employees about its decision to challenge a lost contract bid with the U.S. Air Force.
- Intel wikis explain acronyms that newcomers are too shy to ask about.
- A construction manager at Intrawest used ThoughtFarmer to communicate his cost-cutting method of laying piping and concrete for a heated floor.
- Employees can post problems—and find solutions within minutes—through internal microblogging tools.
- Allowing comments on all pages—even on set-in-concrete topics like your travel policy—can create a better-informed workforce.
You’ll see exactly how to bring down marketing costs and the time required to get a product from concept to market:
- Think blogs are passé? Holtz tells why internal “project blogs” work better than email in updating staff on a project—and how they save an organization tens of thousands of dollars.
- Think networking is best left for LinkedIn? Learn how employee-generated profiles track down that person who speaks Portuguese or find the right person to call in a pinch.
- Don’t know where to turn for an expert? Find out how to build “communities of interest” around people who have expertise in areas like PowerPoint presentations.
- Think wikis are strictly for encyclopedias and leakers of top-secret information? Learn how IBM employees used a wiki to gang-draft a social media policy for blogging.
- Employees having trouble figuring out written instructions? See how a quick smartphone video can clarify directions.
- Staff missing the best content on your site? Holtz tells how employee ratings and comments can direct them to the most interesting pages.
If you’re not sure where to turn for the software to make all this happen, Holtz has the answers. He suggests “intranets in a box” for companies of fewer than 5,000 employees, and proposes enterprise solutions for giants like IBM. And you’ll learn some of the strengths and weaknesses of SharePoint, the dominant intranet platform.
You get 90 days of Web access to this indispensable training aid.