You’ve got an idea for a radio talk show.
Your organization has people who’d make terrific guests. So you take your idea to a radio station manager.
“What’s your show about?” Ms. Station Manager asks.
“Project management!” you gush.
And she escorts you out of the station, chuckling.
The problem isn’t your idea. The station manager would respond the same way to other niche pitches, like knitting, grammar or foster parenting, Shel Holtz says.
The most effective comeback: Do your own broadcast. On the Web. In a podcast. How?
Holtz’s 90-minute training module, “Podcasting: Why it matters and how to do it,” will teach you the fundamentals of a successful Web podcast.
Smart talkers have built successful podcasts on an astounding number of corporate topics. You don’t need to beg some broadcasting honcho for a chance. Your organization just needs its own podcast to establish thought leadership.
Holtz will explain:
- Why the audience for podcasts keeps growing: 23 percent of listeners over the age of 12 have listened to one
- How podcasts help your internal communications
- Why individuals, major brands and the mainstream media podcast
- Why the simplicity and economy of podcasting make it a natural for internal communications.
- How time-shifted programming helps Disney and Oracle connect with customers and celebrate corporate anniversaries
- Why Microsoft and IBM encourage employees to podcast to share knowledge.
You’ll learn why podcasting can be done from your home or office, and why you should invest in a $10 microphone and skip the more expensive equipment.
You’ll hear podcasts that engage and motivate employees. Sedgewick CMS gives away iPods to its employees and discusses the company’s involvement with Major League Baseball. ALTANA Pharmaceuticals podcasters chat with their VP of marketing.
Holtz tells you where you can get the software you need—and it’s free or cheap, and easy to use. And if your podcast takes off and exceeds your company bandwidth, Holtz suggests services that take the strain off your computer network.
He explains why a blog can promote your show, and what online services allow listeners to call in live, just as they do on Ms. Honcho’s radio station.
He offers tips on why two speakers are better than one, and why talking-head podcasts without strong images might be better done as audio than video.
You’ll learn what “bumpers” and “stingers” are, and how to find sound effects that don’t violate copyright laws.
And Holtz will caution you about burnout and other risks that can end podcasting when an employee leaves, so you can imitate the continuing success of Oracle, and avoid the fate of former podcasters like BMW and GM.