Consider this: Analyst Mary Meeker of Morgan Stanley predicts that 2014 will see mobile access to the Internet surpass access on desktop computers and laptops.
Study these statistics:
- More than 40,000,000 Americans check email on their mobile phones
- Eighty million-plus have email-enabled mobile phones
- 50% of mobile users email from their devices in any given month
These behaviors are seismic for organizational communicators. This is why you should invest in Shel Holtz’s new interactive course, “Communications and the Mobile Revolution.”
Holtz has studied communication technical advances for 35 years— and predicted with amazing accuracy the effects of those advances on business communications.
Shel was one of the first to insist on the business transformational power of podcasting, blogging, social networking, micro-sites, live-streaming video, social sites, online consumer communities, internal collaborative networks, content management systems, powerful internal search engines, and dozens of other trends.
That’s why communicators should pay attention when Shel says that mobile will surpass all of them in its power over business communication.
A fact that may surprise you: Mobile click-through rates are 31% higher than rates on desktop search ads.
Just reflect on the following new “Laws of Communications.”
McGuire’s First Law of Mobility: The value of any product or service increases with its mobility.
Holtz’s Second Law of Mobility: The value of products and services your company offers employees and customers will skyrocket if you offer them in mobile form.
In other words, Holtz’s law applies double to information employees get from internal communications. Facts, rules, stories, alerts, notices become much more valuable on a smartphone in the employee’s hand. Why? Workers can look at them while waiting in line at the grocery store.
People think highly of a company that provides an app supporting their customer’s needs. Yet most companies still view mobile as an after-thought.
Is your company hanging back? Are you?
Holtz’s Third Law of Mobility: Mobility is the convergence of pretty much everything in communications. Here’s what smartphones and tablets have replaced:
- Stand-alone e-readers
- Daily newspaper
- Pocket digital cameras
- Pocket foreign language dictionaries
- Bank ATMs
- GPS devices
- Road maps
- Reporter’s notebook
- Voice recorder
- Hand-written grocery lists
- Paper comics
- Paper receipt file
- Partially replaced
- Business cards
- Headed to replacement
- Credit cards
- Debit cards
- Drivers’ licenses
- Other forms of ID
- Laptop computers
Shel shows you how your employees will find content at work in the near future, like:
- QR code tags and barcodes
- Augmented reality
- Near-field communication (NFC) chips
- Real-time sharing
- Location capabilities
- Customized content channels
- Games and gamification
But the most important reason communicators must begin to think how mobile employee communications will work: Employee mobile communications is already here. And it’s faster than old channels like voice mail. Much faster.
Workers began texting on the job to solve work problems. Supervisors have joined in, because it’s far more efficient on the production line.
Now, the burden to change is on you, the internal communicator.
Take the initiative. Listen to Holtz’ path-breaking course, “Communication and the Mobile Revolution.” It may re-make your job. Or save it.
Still not convinced that mobile belongs in your internal comms strategy?
- Mobile is where people go when they need news and answers
- In 2014, mobile Web access will surpass access on desktop computers, wifi and laptops
- People use mobile devices with more purpose than they use their computers
- Smartphone search ad click-thru rates were 31% higher than desktop search ads CTRs three years ago
- Tablet search ad click-thru rates were 37% higher than desktop search ads CTRs—in 2011!
- More than 80 million Americans own phones that are email-enabled
- 40 million check email on their mobile phones
- 60% of mobile device owners download 5 new apps a month
- People LOVE companies that provide apps for customer service (Your employees will love having work apps on their smartphones)
- Mobile makes your editorial content like video, instructions, reports, training and memos much more accessible (thus more valuable) to employees
Shel sees mobile as a once-in-a-generation chance for communicators to regain lost ground, to grab a “seat at the table,” to force corporate leaders to take them seriously, to put themselves on a par with operations, legal, HR, and finance.
Holtz shows step-by-step how to introduce mobile in your company—and make it stick:
- The three steps you must take before you audit or supply employees with mobile devices
- The 2 audits that are absolute musts if mobile is to be successful
- Why the bottom-up adoption process guarantees mobile adoption will take
- The six steps of every good technology audit
- The advantages and drawbacks of BYOD (bring your own [mobile] device) to work
- How a corporate Center of Excellence can speed up adoption of mobile
- The five important corporate needs a mobile-enabling Center of Excellence must fulfill
Get Holtz’ interactive course now watch it once, take notes, and you’ll be ready to mobilize.
You can even watch this course from your mobile device!