Measurement matters!

Measurement matters!

Broadcast date: Feb. 3, 2016
Price: $249
Member Price: $209

A 60-minute webinar recording featuring PoliteMail founder and managing director Michael DesRochers.

You will learn:

  • The truth about open rates—what is considered a success
  • How to impress execs using key email metrics
  • How email metrics influence better communication decision-making

Product Code: XC-601

Are employees opening—and reading—your emails?

What does the "open" metric measure?

Internal email frustrates more communicators than zero comments on the morning's intranet lead story.

Employees are in the same boat.

Employees fend off dozens, even hundreds, of messages daily. It's likely that your well-designed, carefully-crafted emails get lost in the shuffle.

Join Michael DesRochers of PoliteMail Software for his presentation on best practices for internal email measurement.

This session is designed for corporate communicators—YOU!

Michael will help you understand email metrics. He'll show you the top ways to use them. He'll show you how to communicate dollars-and-cents email value to senior execs using metrics.

Order this webinar recording and you'll also learn:

  • How metrics can enhance your strategic communication plans
  • Why you should NOT rely on email "opens" as a success indicator
  • Other good email metrics to take into consideration
  • The best organization methods for distribution groups to optimize targeting and results
  • The latest email and intranet tracking tools
  • Why you should rarely promote the email open rate to management: the truth about a "good" rate
  • How to build a powerful communications dashboard using web analytics, email metrics and survey results
  • . . . and much more!