Health Care Marketing and PR Social Media Summit
WEBCAST DVD

Health Care Marketing and PR Social Media Summit

Broadcast March 14-15, 2011
Price: $395
Member Price: $295
Presented by: Mayo Clinic Center for Social Media and Ragan Communications
  • Show doctors and administrators the way to use social media to reach patients and educate the public
  • Add buzz about your brand through mobile communications: 10 tips from online authority Shel Holtz
  • Exploit the most powerful new social media channel for hospital communicators: online patient communities
  • Apply best practices from companies that exploit Facebook, LinkedIn, YouTube, Twitter, widgets and dozens of other social media tools to the fullest
Product Code: XD-111
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Health care communicators: Social media isn't going away!

You can't afford to miss this superb opportunity to learn from the best, network with fellow communicators and explore the hottest social media case studies at the Ragan-Mayo national summit on health care social media.

Top social media experts and insiders from the Mayo Clinic Center for Social Media will show you how to measure your social media efforts, build a social media plan, and transform your communications strategy with mobile health applications—and more!

You'll learn how to:

  • Persuade physicians and medical professionals to stop being afraid of social media
  • Show doctors and administrators the way to use social media to reach patients and educate the public
  • Add buzz about your brand through mobile communications: 10 tips from online authority Shel Holtz
  • Exploit the most powerful new social media channel for hospital communicators: online patient communities
  • Convince executive non-believers that social media doesn't waste employees' time, it increases productivity
  • Apply best practices from companies that exploit Facebook, LinkedIn, YouTube, Twitter, widgets and dozens of other social media tools to the fullest
  • Identify which social media tools you can't ignore and which aren't worth your time
  • Employ traditional and street marketing to connect with consumers like never before
  • Build your next marketing campaign around a few words—produce it with existing staff
  • And more!

Plus! You'll hear from:

Lee Aase Lee Aase of Mayo Clinic, who will show you how Mayo used social media to serve patients better and developed the first hospital social media center
Shel Holtz Shel Holtz, on how mobile applications are a must-have tool to reach consumers and other stakeholders
Rhonda Mann Rhonda Mann of Beth Israel Deaconess, who will show you how to engage patients, the public and the media with your message. Rhonda will take you behind the scenes of Beth Israel's HEALTHY IS campaign
Mark Ragan Mark Ragan, CEO, Ragan Communications, who will show you why social media matters and how you can learn from his powerful case studies
Phil Baumann Phil Baumann, Registered Nurse, reveals secrets of persuading your physicians and medical professionals to engage in social media
Chris Boyer Chris Boyer of Inova Health System on how to maximize your social media marketing to boost the the bottom-line. It's more than just starting a Facebook page or tweeting!

Plus! Don't miss our brainstorming panel discussion. Experts from Kaiser Permanente and Scripps Health will lead an interactive teaching session. You'll go back to your office with dozens of ideas ready to implement!

Presented by:
Ragan Communications
Host Sponsor:
Mayo Clinic Center for Social Media
Media Partner:
Mashable