Third Annual Health Care Social Media Summit

Third Annual Health Care Social Media Summit

Broadcast October 17-19, 2011
Price: $1195
Member Price: $945
  • What's in social media for doctors, patients, and health care employers
  • Measure your social media marketing to boost your hospital's bottom line
  • An e-patient reveals why growing online health audiences will transform patient care
  • Find out what role the more matured social media will play in a mobile world
Presented by: Ragan Communications; Hosted by: Mayo Clinic Center for Social Media

Twitter hashtag: #mayoragan

For updates on the conference and to network with other attendess and speakers, join our Facebook group.
Product Code: XD-120

Mobile healthcare communications

Opening Keynote (ALL TRACKS)
An inside look at Mayo Clinic's Center for Social Media:
The evolution of social media in health care communications

Lee AaseFor more than a century, word-of-mouth recommendations have led patients from around the world to Mayo Clinic. Social media, the most far-reaching communications revolution since Gutenberg's printing press, has made word-of-mouth even more important.


In Lee Aase's opening keynote, you'll hear and see examples of:

  • How social media tools transform health care
  • Why your organization can use social media to do well by doing good
  • How using social media externally makes the best case for internal applications
  • Why social tools can be keys to higher productivity, not time-wasters to be blocked by IT
  • How the Mayo-sponsored Social Media Health Network is accelerating the application of social media for health-related purposes.
Lee Aase is the director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care.

10 things you need to know about the mobile revolution in healthcare communications

Shel HoltzThe online world is moving from desktop and laptop computers to mobile devices like smartphones and tablets. Organizations that aren't at least in the planning stages of mobile application development and communication strategies are already behind the curve.

In this session, you'll learn 10 things about the mobile revolution, including:

  • The state of the shift to mobile and the implications for communicators
  • The mobile applications that lend themselves to health care institutions
  • How consumers and stakeholders already use mobile devices for medical information and communication
  • The challenges in mobile development
  • The role your traditional online communications will play in a mobile world
Shel Holtz, ABC, is Principal of Holtz Technology + Communication.

Luncheon Keynote (ALL TRACKS)
The power of the e-Patient

Don't miss this panel presentation featuring two patient advocates who convinced physicians to conduct research on a spontaneous coronary artery dissection (SCAD).

Mary Brophy Marcus, (panel moderator) a former reporter for USA Today, has been a health writer for more than 15 years.

Katherine Leon, WomenHeart Champion

Laura Haywood-Cory, WomenHeart Champion

Sharonne Hayes, M.D., Director of Mayo Clinic Women's Heart Clinic

Marysia Tweet, M.D., Mayo Clinic

Mobile phones:
The unexpected health care tool in emerging economies

Egbe Osifo-DawoduMobile phones have exploded. There are more than four billion mobile phone subscribers in the world. Mobile telephony has been one of the fastest adopted technologies in modern history; several nations have more than 100 percent penetration. On the other hand, there are only about one billion PC internet users around the world and PC usage in many countries is less than 10 percent. This rapid adoption of mobile phones has resulted in a myriad of innovative mobile uses in health care.

In the U.S., broadband (PC) penetration is 60 percent with lower penetration among rural Americans, minorities and non-English speakers, compared to 83 percent mobile phone penetration.

In this session, Egbe Osifo-Dawodu will explore the health care uses of mobile phones in developing countries. She will also discuss the potential of some of these applications in the United States.

You will learn about:

  • Uses of mobile phones in health care and related fields in emerging economies
  • Uses of social media platforms via mobile telephony in emerging economies
  • Examples of mobile phone use in health in the U.S. and other developed economies
  • Applying experience from other countries to mobile telephony in U.S. health care
Egbe Osifo-Dawodu, MD, is a founding partner at Anadach Group.

How to encourage your physicians to engage and empower your audience through social media

Wendy Sue SwansonMedia coverage of health issues and the abundance of online information can cause great confusion. For parents in particular, this confusion can generate fear when it comes to making important health care decisions for their children. Find out how a pediatrician at a top-ranked children's hospital engages parents by blogging about key issues, sharing her own experiences.

Dr. Wendy Sue Swanson, a blogging and tweeting pediatrician at Seattle Children's Hospital, is an early adopter of social media. Swanson uses social media to communicate to patients, parents and the outside audience. She tackles tough subjects such as vaccines, bed bugs, being a working mom, helping your baby sleep and measuring liquid medications.

In this keynote presentation, you will learn:

  • A pediatrician's approach: How to balance evidence-based statistics with the "power of story" to communicate important health issues
  • Helpful tips and best practices for creating a blog for your hospital
  • Why (and how) your physicians need to stay on top of the latest health stories to stay credible with patients
  • How health care communicators and physicians can collaborate to engage and inform key audiences
Wendy Sue Swanson, MD, MBE, is a member of the medical staff at Seattle Children's Hospital and the author of the hospital's pediatric health blog, Seattle Mama Doc.

How to use mobile applications to reach employees, patients and the public

Mark ErethTroy NeumannShawn BishopThe vision of Mayo Clinic's mobile strategy is to give Mayo staff global access to information and people anywhere, anytime and anyplace. These tools will help Mayo improve communications with patients, physicians and other care providers, as well as employees.

You'll hear about:

  • The pros and cons of mobile applications: What you need to know in order to decide if a mobile app is right for your organization
  • When it makes sense to create mobile friendly websites versus apps
  • Costs and complications of apps versus mobile sites
  • Patient video tours mobile site to help 500,000 unique patients traveling to Mayo for care to make the most of their visit

Plus! You'll find out about these apps:

  • Transfuse iPad app
    Excessive transfusion can lead to infection, heart attack, stroke, and other negative outcomes, including death. Transfusion Synergetics—Mayo Clinic's Blood Management Initiative—recognized the need for a novel platform for education and clinical consensus for common clinical decisions like transfusion.
  • Synthesis mobile app
    This mobile app was developed to provide physicians and other providers mobile access to Mayo Clinic's electronic medical record (EMR).
  • Quarterly mobile app
    This mobile app was developed to provide Mayo Clinic staff the ability to access all staff and organizational contact information anywhere, anytime and anyplace to facilitate better communication.
Mark Ereth, MD, is a Consultant in the Department of Anesthesiology at the Mayo Clinic.

Troy Neumann is an expert in mobile app development for iOS and helped design Mayo Clinic's mobile strategy.

Shawn Bishop has over 20 years of experience in IT at Mayo holding various positions before joining the Mayo Clinic Center for Social Media.

How to develop a mobile solution

Allison ZeillmannThinking about implementing a mobile solution? If you aren't, you need to be. Today, more people are using their phone for data purposes (such as text messaging) than for telephone calls. By 2014, access to the web by phone will surpass that of standard laptop and desktop internet usage. Health care is no exception. When thinking about developing a mobile solution there are several things you need to know—strategies to consider and pitfalls to avoid.

In this session, you will learn the fundamentals of developing your own solution.

You will learn how to:

  • Use strategic objectives to prioritize and define scope
  • Obtain buy in across your organization
  • Select a technology solution

Plus! You'll hear lessons learned from early adopters.

Allison Zeillmann is a process consultant on Humana's Mobile Communications team, a team focused solely on the development of mobile tools, tools that meet consumers where they are, and provides the resources necessary to better manage and improve their health. Humana's mobile capabilities offer state of the art functionality embracing Humana's spirit of innovation.

Closing Keynote (ALL TRACKS)
How e-patients and social media are transforming health care

Dave deBronkartIncreasingly, patients are eager to know more about their health problems and treatments in the new atmosphere of openness in health care. Dave de Bronkart, known on the Internet as "e-Patient Dave," is one example of patients who are helping transform health care through social media.

It is more important than ever to connect online with patients and educate them about the latest research in disease treatments. e-Patient Dave found himself diagnosed with stage IV kidney cancer in January 2007, with a median survival of 24 weeks after diagnosis. 

To supplement the great care he got from his physicians, Dave did everything he could to help his case. First and perhaps most important, he refused to believe there was no point in trying; he got engaged in his care. He used the Internet in every way possible: he joined a smart patient community; he shared his online medical records with family and friends; and he started an online CaringBridge support network. Four years later, the healthy e-patient advocate travels the world to bring inspiration to fellow patients and delivers a wake-up call to health care communicators, physicians and providers: Let Patients Help.

Join e-Patient Dave for an inspirational closing keynote where you'll learn how to communicate with e-patients to transform patient care.

This session will show you how to:

  • Understand how the Internet has genuinely changed what e-patients can contribute
  • Empower your e-patients through online health care tools and social media
  • Enable your e-patients: Make them partners with their doctors through participatory medicine
  • Equip your e-patients through the delivery of health care information
Dave de Bronkart, known on the Internet as "e-Patient Dave," may be the leading spokesperson for the e-patient movement—e-patients are Empowered, Engaged, Equipped, Enabled.

Sponsored by:

Coffey Communications, Inc.