Third Annual Health Care Social Media Summit

Third Annual Health Care Social Media Summit

Broadcast October 17-19, 2011
Price: $1195
Member Price: $945
  • What's in social media for doctors, patients, and health care employers
  • Measure your social media marketing to boost your hospital's bottom line
  • An e-patient reveals why growing online health audiences will transform patient care
  • Find out what role the more matured social media will play in a mobile world
Presented by: Ragan Communications; Hosted by: Mayo Clinic Center for Social Media

Twitter hashtag: #mayoragan

For updates on the conference and to network with other attendess and speakers, join our Facebook group.
Product Code: XD-120

Social media for medical professionals

Opening Keynote (ALL TRACKS)
An inside look at Mayo Clinic's Center for Social Media:
The evolution of social media in health care communications

Lee AaseFor more than a century, word-of-mouth recommendations have led patients from around the world to Mayo Clinic. Social media, the most far-reaching communications revolution since Gutenberg's printing press, has made word-of-mouth even more important.

In Lee Aase's opening keynote, you'll hear and see examples of:

  • How social media tools transform health care
  • Why your organization can use social media to do well by doing good
  • How using social media externally makes the best case for internal applications
  • Why social tools can be keys to higher productivity, not time-wasters to be blocked by IT
  • How the Mayo-sponsored Social Media Health Network is accelerating the application of social media for health-related purposes.
Lee Aase is the director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care.

Impacting health outcomes using social media and mobile technology:
What really works

Jennifer DyerAre you engaged with your patients through social media? Have you stepped outside of the norm and tried mobile technology to reach patients and educate the public? Join Dr. Jen Dyer for a live demonstration of a mobile app she helped develop to encourage adolescents to improve daily glucose checks.

Adding mobile technology to social media communication allows health care providers to target individual patients more effectively. Emerging evidence supports the notion that the impact of social medial and mobile technology on health outcomes can be substantial.

You'll find out how to:

  • Use social media by the healthcare provider to improve health literacy
  • Use online communities to impact health outcomes
  • Use mobile technology in medical practice to improve health outcomes
Jennifer Shine Dyer, MD, MPH is a board-certified physician in both Pediatrics and Pediatric Endocrinology.

Luncheon Keynote (ALL TRACKS)
The power of the e-Patient

Don't miss this panel presentation featuring two patient advocates who convinced physicians to conduct research on a spontaneous coronary artery dissection (SCAD).

Mary Brophy Marcus, (panel moderator) a former reporter for USA Today, has been a health writer for more than 15 years.

Katherine Leon, WomenHeart Champion

Laura Haywood-Cory, WomenHeart Champion

Sharonne Hayes, M.D., Director of Mayo Clinic Women's Heart Clinic

Marysia Tweet, M.D., Mayo Clinic

A common sense approach to the security aspects of social media

Christopher BurgessSocial media allows you to engage in dynamic conversations with users, build brand equity, improve your solutions, and drive clients, customers and patients to engage, adopt and utilize services.

But beware—there also lurks a flip-side, where good security practices and following a social media handbook can assist your employees in making the right decisions. You'll want to ensure that your brand's reputation, network, and intellectual property remain sound.

This session will show you how to:

  • Expand your global reach of social networks
  • Engage employees, patients and clients in innovative ways
  • Keep yourself, your employees and your community safe when using social media
  • Establish a security handbook and guide and what should be in them
Christopher Burgess is the Chief Security Officer and President Global Public Sector for Atigeo LLC, a Compassionate Technology company.

How to use social networking to co-create news and connect with journalists, producers and publishers

Ron PetrovichJason PrattRon and Jason will discuss how the Mayo Clinic Center for Social Media is creating a one-stop shopping hub for journalists, publishers and producers in traditional media for online news channels, whether associated with traditional media or on digital-only platforms. Mayo is building a community for those who produce medical news content and who want access to Mayo expertise and resources.

Ron Petrovich joined Mayo Clinic in November 2010 as manager of its Center for Social Media.

Jason Pratt joined the staff of the Mayo Clinic Center for Social Media in February.

How to encourage your physicians to engage and empower your audience through social media

Wendy Sue SwansonMedia coverage of health issues and the abundance of online information can cause great confusion. For parents in particular, this confusion can generate fear when it comes to making important health care decisions for their children. Find out how a pediatrician at a top-ranked children's hospital engages parents by blogging about key issues, sharing her own experiences.

Dr. Wendy Sue Swanson, a blogging and tweeting pediatrician at Seattle Children's Hospital, is an early adopter of social media. Swanson uses social media to communicate to patients, parents and the outside audience. She tackles tough subjects such as vaccines, bed bugs, being a working mom, helping your baby sleep and measuring liquid medications.

In this keynote presentation, you will learn:

  • A pediatrician's approach: How to balance evidence-based statistics with the "power of story" to communicate important health issues
  • Helpful tips and best practices for creating a blog for your hospital
  • Why (and how) your physicians need to stay on top of the latest health stories to stay credible with patients
  • How health care communicators and physicians can collaborate to engage and inform key audiences
Wendy Sue Swanson, MD, MBE, is a member of the medical staff at Seattle Children's Hospital and the author of the hospital's pediatric health blog, Seattle Mama Doc.

How to persuade your physicians to engage patients through social media

Dr. Wendy Sue SwansonJennifer DyerHoward Luks Farris Timimi Mike Sevilla width=

You'll hear from a panel of physicians who lead in patient engagement through their blogs, Tweets and online chats about: How these doctors manage to balance the rewards of social media with the huge cost (time commitment) Why have these doctors joined social media? What's in it for them? For their patients? For their employers? How to deal with privacy and getting past HIPAA.


Dr. Wendy Sue Swanson, MD, MBE, is a member of the medical staff at Seattle Children's Hospital and the author of the hospital's pediatric health blog, Seattle Mama Doc.


Jen Dyer, MD, MPH is a board-certified physician in both Pediatrics and Pediatric Endocrinology.

Howard Luks, MD, is a Board-Certified Orthopedic Surgeon and an Associate Professor of Orthopedic Surgery at New York Medical College.

Farris Timimi, MD, is a Consultant in Cardiovascular Diseases and Internal Medicine at the Mayo Clinic.

Mike Sevilla, MD, is a community based Family Physician in Salem, Ohio.

How to avoid legal issues in social media
Dan Goldman Mayo Clinic JD, David Harlow, The Harlow Group LLC and Randy Schwarz Mayo Clinic Center for Social Media

Daniel GoldmanDavid HarlowRandy SchwarzSocial media tools require interaction and engagement at a level that many health care organizations find uncomfortable.

Dan, David and Randy will discuss some areas of legal discomfort such as HIPAA and other relevant rules and strategies for using these tools effectively while steering clear of trouble. They'll also discuss what organizations need to consider when developing their social media policy and how having a good policy is a key for any organization using these platforms.

You'll learn how to:

  • Avoid three possible legal setbacks when crafting your social media policy
  • Earn executive buy-in to help offset concerns from legal
  • Use social media without risking HIPAA, PHI and other regulatory issues
  • Make the argument for open employee access to social media

Plus! You'll hear best practices in social media and legal issues

David Harlow is Principal of The Harlow Group LLC, a health care law and consulting firm based in Boston, MA.

Dan Goldman is the Chair of Mayo Clinic's business law practice group, which oversees the corporate law, contracting and intellectual property functions of the Mayo Clinic legal department.

Randy Schwarz is a consultant for Mayo Clinic Center for Social Media.

Closing Keynote (ALL TRACKS)
How e-patients and social media are transforming health care

Dave deBronkartIncreasingly, patients are eager to know more about their health problems and treatments in the new atmosphere of openness in health care. Dave de Bronkart, known on the Internet as "e-Patient Dave," is one example of patients who are helping transform health care through social media.

It is more important than ever to connect online with patients and educate them about the latest research in disease treatments. e-Patient Dave found himself diagnosed with stage IV kidney cancer in January 2007, with a median survival of 24 weeks after diagnosis. 

To supplement the great care he got from his physicians, Dave did everything he could to help his case. First and perhaps most important, he refused to believe there was no point in trying; he got engaged in his care. He used the Internet in every way possible: he joined a smart patient community; he shared his online medical records with family and friends; and he started an online CaringBridge support network. Four years later, the healthy e-patient advocate travels the world to bring inspiration to fellow patients and delivers a wake-up call to health care communicators, physicians and providers: Let Patients Help.

Join e-Patient Dave for an inspirational closing keynote where you'll learn how to communicate with e-patients to transform patient care.

This session will show you how to:

  • Understand how the Internet has genuinely changed what e-patients can contribute
  • Empower your e-patients through online health care tools and social media
  • Enable your e-patients: Make them partners with their doctors through participatory medicine
  • Equip your e-patients through the delivery of health care information
Dave de Bronkart, known on the Internet as "e-Patient Dave," may be the leading spokesperson for the e-patient movement—e-patients are Empowered, Engaged, Equipped, Enabled.

Sponsored by:
Avvo: Doctors. Lawyers. Answers.