Some BIG themes at this year's event:
Integrate cutting-edge social tools such as mobile, Pinterest and gaming into your communications strategy
Humanize your C-suite through blogs, live video broadcasts and face-to-face employee interactions
Master the art of storytelling to land big media coverage, create and share relevant stories, and participate in online conversations
We've packed this event with best practices. You'll learn about:
- How a CEO blog can bring personality and connection to senior leaders
- How to develop a social media policy for your intranet
- Using Pinterest to build a following and drive traffic back to your websites
- Maturing a social media plan: what to plan for and think about in year two
- How to integrate gaming into your current social strategy
- Mastering best practices to shoot and edit interviews with your mobile phone
- How Staples has effectively integrated user-generated content
- Tips to help managers be a voice for the organization
- The power of live video broadcasts in shaping staff culture
- How to highlight the best of your company in the social space
- 7 ways internal communications can help create a great place to work
- Why and how to bridge the gap between corporate and field employees
- Establishing relevant metrics for measuring digital marketing success
- How to leverage your existing social platforms to build followers on Pinterest
Get a first-hand look at how the best organizations in the U.S. are using social media to revolutionize internal communications and PR:
- REI
- PBS
- SAS
- Microsoft
- The GRAMMYs
- Best Buy
- Chesapeake Energy
- Staples
- Marvel Entertainment
- Planned Parenthood
- And more!
Gain insight from industry leaders as they reveal best practices in social media engagement, crisis communications, measurement, intranet design, employee engagement, corporate branding, employee blogging, mobile marketing and much more!
| Who's it for? |
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Media relations managers |
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Employee communicators |
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Social media managers |
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Public relations professionals |
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Crisis communicators |
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