Master the tools of persuasion

Master the tools of persuasion

Broadcast date: Jan. 14, 2016
Price: $249
Member Price: $209

A 60-minute webinar recording with A-list executive communicator and speech consultant Rob Friedman.

Are you looking for a sure-fire, time-tested method to transform all your organization's presentations into TED-worthy events?

Do you want your speeches to move, inspire, and compel your audiences to act?

Order this presentation and learn:

  • The "Five Tools of Persuasion"—how to use each to compel, convince and convert audiences
  • What makes TED talks so effective—how to use these techniques to elevate your speeches
  • How to gain the confidence of—and boost your value with—your C-suite clients
Product Code: XP-601


Rob Friedman Rob Friedman is a former senior director of global executive communications for Eli Lilly and Company, where he supervised a team of writers and wrote for three Lilly CEOs and other senior executives. In the late 1980s at Ragan Communications, he was editor of Speechwriter's Newsletter and The Ragan Report. He has taught workshops on speechwriting to thousands of professional communicators. Rob was a speechwriter for Ameritech and the American Medical Association before joining Lilly. Twenty of his speeches have appeared in Vital Speeches of the Day; his 2010 speech for Lilly CEO John Lechleiter, Ph.D., delivered to the Detroit Economic Club, earned a Cicero Award as one of the years' best.