Publishing on LinkedIn
PR DAILY'S PR UNIVERSITY WEBINAR RECORDING

Publishing on LinkedIn

Broadcast date: Feb. 25, 2016
Price: $249
Member Price: $209

A 60-minute webinar recording with LinkedIn power-users Chuck Hester, author of Linking In to Pay it Forward: Changing the Value Proposition in Social Media and Scott Monty, former global digital communications manager at Ford.

LinkedIn's powerful publishing platform is your key to getting more eyes on your content—and to reaching your company's preferred audiences.

Microsoft, IBM, Google and Citi have enjoyed incredible success on it.

LinkedIn publishing isn't just for big brands.

Discover how to:

  • Use LinkedIn publishing as a content marketing platform
  • Write and publish stellar LinkedIn posts that build audiences
  • Boost thought leadership—and digital ROI—using LinkedIn
Product Code: XP-605
Quantity:
 

Want to expand your reach?

Want to drive thought leadership and brand?

Want to plug into a vast network of 300 million users?

Good news: LinkedIn's powerful publishing platform allows you to showcase your expertise and "spark conversations that leap silos, companies, industries and even countries," according to LinkedIn Executive Editor Daniel Roth.

Order this "Publish on LInkedIn" presentation to learn exactly how it's done from LinkedIn power-user Chuck Hester and LinkedIn publishing-guru Scott Monty. In just one hour, they'll show you how to reach customers, prospects and employees on the No. 1 professional network worldwide.

You'll learn:

  • What's new on LinkedIn and how it can amplify your reach
  • How to plan, write and post content that gets widely shared
    • How to pick the best topics for your LinkedIn content
    • How to pick the best content type for your topic—from long-form pieces to company updates and more
    • Instructions for writing headlines that grab readers' attention
    • Techniques for crafting compelling calls to action
    • Insights for author bios that drive greater results
    • How to include internal links that drive traffic back to your site, blog or lead-generation pages
    • Visual storytelling: How to create images, videos and Slideshares that dramatically boost engagement
    • What it takes to get your content published on Pulse
  • How to curate and repurpose content on LinkedIn
  • Social sharing: How to share your content across
  • LinkedIn—from status updates to group discussions and more
  • How to tap employees to help LinkedIn content "go viral"
  • Twitter and beyond: How to integrate LinkedIn content sharing with other leading social media channels
  • Proven methods for increasing "likes," comments and sharing
  • What PR pros must know about ad buying and sponsored updates on LinkedIn
  • Secrets of the most influential brands on LinkedIn: Examples and takeaways to emulate
  • New analytics for publishing on LinkedIn: How to track stats and clickthroughs—and stimulate even more digital ROI
  • And much, much more ...

Learn the secrets of reaching millions on LinkedIn—straight from two top publishers on LinkedIn.