Publishing on LinkedIn
PR DAILY'S PR UNIVERSITY WEBINAR RECORDING

Publishing on LinkedIn

Broadcast date: Feb. 25, 2016
Price: $249
Member Price: $209

A 60-minute webinar recording with LinkedIn power-users Chuck Hester, author of Linking In to Pay it Forward: Changing the Value Proposition in Social Media and Scott Monty, former global digital communications manager at Ford.

LinkedIn's powerful publishing platform is your key to getting more eyes on your content—and to reaching your company's preferred audiences.

Microsoft, IBM, Google and Citi have enjoyed incredible success on it.

LinkedIn publishing isn't just for big brands.

Discover how to:

  • Use LinkedIn publishing as a content marketing platform
  • Write and publish stellar LinkedIn posts that build audiences
  • Boost thought leadership—and digital ROI—using LinkedIn
Product Code: XP-605
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PRESENTERS

Chuck Hester Chuck Hester is a LinkedIn power connector with more than 15,000 direct connections and the author of Linking In to Pay it Forward: Changing the Value Proposition in Social Media. He is an expert on using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He's spoken at conferences in Canada, Australia and the United States. The Chief Communications Officer at Big Think Innovation, he heads their digital marketing practice, helping clients tell their stories through influencer relations, old-fashioned PR strategies and hard work. He teaches LinkedIn Corporate Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media. You can find him on LinkedIn at www.linkedin.com/in/chuckhester
Scott Monty Scott Monty is a keynote speaker, strategic communications consultant and founder of Scott Monty Strategies. He was ranked #1 by The Economist on its 25 Social Business Leaders list and one of the top 10 influencers in social media by Forbes. From 2008-2014, Scott headed social media at Ford Motor Co. He advised Ford on social media activities from influencer relations to marketing support, customer service to internal communications and more. Before Ford, Scott worked for a strategic consultancy in digital and social media at an advertising and marketing firm in technology and health sciences. His LinkedIn profile can be found at www.linkedin.com/in/scottmonty