Periscope, Meerkat, Facebook Live for PR

Periscope, Meerkat, Facebook Live for PR

Broadcast date: March 17, 2016
Price: $249
Member Price: $209

A 60-minute webinar recording with Pamela Naumes, senior director of brand engagement at Campbell Soup's C-Fresh, and Andrew Grinaker, content strategy director at POSSIBLE.

Believe the hype: Livestreamed video is the top social media trend of 2016. It's PR's best new weapon to reach millions of young mobile users.

Periscope, Meerkat or Facebook Live: Which platform is best for you?

How do you get started? How do you take your real-time videos to the top? Learn the answers and more from two experts who have tested these apps head-to-head.

Discover how to:

  • Create and maintain a popular presence on Meerkat and Periscope
  • Integrate Facebook Live into your Facebook set up
  • Livestream events, Q&As, product launches, executive and staff interviews—and more
  • Amplify your livestreams on top social media channels
Product Code: XP-606


Pamela Naumes Pamela Naumes is the head of digital engagement of C-Fresh, a division of Campbell Soup Co. She leads all digital and social marketing strategy for brands like Bolthouse Farms, 1915 Organic, and Garden Fresh Gourmet. Her team creates bold, engaging initiatives that bring C-Fresh’s social sustainability mission to life. She also leads social media and digital channel innovation in C-Fresh business units. Her most recent innovation, a web series on Periscope and Meerkat, aired live June through August, 2015. She led digital marketing for Pinkberry, The Cheesecake Factory and Hilton Worldwide.
Andrew Grinaker Andrew Grinaker has crafted content, social and brand reputation strategies for clients for over 10 years. Starting in a Seattle talk radio station newsroom, Andrew moved into digital and creative, building an interactive agency from 3 employees to 30. The agency designed and built complex web properties for Real Networks, National Geographic and Paramount Pictures. He managed search and social teams at CDK Global, working for General Motors, Hyundai, Volkswagen, and Lexus. Andrew is the Associate Director of Content Strategy at Possible, a creative agency doing content and social strategy for AT&T, Bacardi, Skype, Microsoft Office, Holiday Inn, and Coca-Cola.