Turn media into money

Turn media into money

Broadcast date: March 24, 2016
Price: $249
Member Price: $209

A 60-minute webinar recording. Gini Dietrich teaches a three-pronged process for using media relations to increase SEO and leads.

PR pros aren't just brand enhancers. Media relations isn't just another spoke in the PESO (Paid-Earned-Shared-Owned) marketing model. Learn expert tips to create contributed content the press can't resist—and a new method to transform media placement into an SEO and lead-generation machine.

Learn to:

  • Dramatically increase your SEO and domain authority
  • Create amazing content that builds awareness
  • Successfully pitch this content to A-list media
  • Tie it all together to drive leads—and boost sales
Product Code: XP-607

Do you want to:

  • Spike SEO for your organization?
  • Drive greater ROI for your company's content marketing?
  • Impress execs with lead-generation that spurs sales?

You can do all this and more when you order our "How to use media relations to increase SEO and leads" webinar recording.

Presented by Spin Sucks author Gini Dietrich, we guarantee her three-pronged method will get you working smoothly with branding, marketing, advertising, analytics and search.

You'll dramatically increase PR's profitability and prominence in the rapidly changing Paid-Earned-Shared-Owned media mix.

You'll learn:

  • How to build awareness by creating valuable links back to your website or blog
  • Practical steps to increase your domain authority
  • New SEO tactics and keyword-planning techniques
  • How to develop content hubs around specific keywords
  • Advanced media relations: How to create and pitch contributed content the press—and Google—will love
  • How to use guest blogging, op-eds and letters to your advantage (more than just"We got coverage!")
  • How to turn content and media hits into qualified leads
  • Measurement matters: How to track success and report results to execs and clients
  • How to use the PESO model to bring it all together
  • What to measure and how to track your successes
  • ... and much, much more

Order now to transform traditional media relations into a lead- and sales-generating machine.