Turn media into money

Turn media into money

Broadcast date: March 24, 2016
Price: $249
Member Price: $209

A 60-minute webinar recording. Gini Dietrich teaches a three-pronged process for using media relations to increase SEO and leads.

PR pros aren't just brand enhancers. Media relations isn't just another spoke in the PESO (Paid-Earned-Shared-Owned) marketing model. Learn expert tips to create contributed content the press can't resist—and a new method to transform media placement into an SEO and lead-generation machine.

Learn to:

  • Dramatically increase your SEO and domain authority
  • Create amazing content that builds awareness
  • Successfully pitch this content to A-list media
  • Tie it all together to drive leads—and boost sales
Product Code: XP-607


Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She is also founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of Marketing in the Round.