Turn media into money

Turn media into money

Broadcast date: March 24, 2016
Price: $249
Member Price: $209

A 60-minute webinar recording. Gini Dietrich teaches a three-pronged process for using media relations to increase SEO and leads.

PR pros aren't just brand enhancers. Media relations isn't just another spoke in the PESO (Paid-Earned-Shared-Owned) marketing model. Learn expert tips to create contributed content the press can't resist—and a new method to transform media placement into an SEO and lead-generation machine.

Learn to:

  • Dramatically increase your SEO and domain authority
  • Create amazing content that builds awareness
  • Successfully pitch this content to A-list media
  • Tie it all together to drive leads—and boost sales
Product Code: XP-607


Jeff Ross Brian Pittman is a veteran journalist, communicator and marketer. He is also a consultant, webinar moderator and editorial contributor to Ragan Communications and PR University. He formerly served as VP & Associate Publisher at Bulldog Reporter, and before that as partner at CommPRO.biz. Prior to that, he was editor of Utah Business magazine as well as editorial director for various PR trade publications. He is also a produced screenwriter and Writers Guild of America member.