Influencer and blogger relations

Influencer and blogger relations

Broadcast date: April, 14th 2016
Price: $249
Member Price: $209

This how-to webinar features a live Q&A and pitch session with Lisa Lubin, digital marketing expert and travel blogger, Kit Graham, food blogger, and Helena Stone, tech blogger and editor-in-chief of Chip Chick.

This webinar is your key to influencer networks and blog placement!

Hear three leading digerati demystify influencers.

Discover how to find, vet, pitch and partner with A-list bloggers.

You’ll learn:

  • The latest topics and products bloggers are covering now
  • Top blogger pitching preferences and PR pet peeves
  • How much to pay bloggers—and when NOT to pay them
  • Secrets of successful sponsorships and blog partnerships
Product Code: XP-609

Do you want to:

  • Take your influencer program to the big leagues?
  • Craft more successful pitches for top bloggers?
  • Partner with big blog networks to reach millions?

Consumers trust bloggers more than mainstream media outlets. Online influencers and blog networks drive millions of consumers to the products and issues they cover.

Breaking into their posts has been difficult…until now!

You’ll master blogger pitches, paid programs and brand ambassador campaigns. Join a leading digital PR expert and two top blog gatekeepers to learn what stories and goods they want to cover. See how to get into the posts of other leading influencers, regardless of beat.

You’ll learn:

  • How to create an influencer marketing strategy for your brand
  • Key insights into bloggers’ minds and how to use those to promote brands
  • Top trends: The tech, food and travel stories that get blog coverage; how to hook into that coverage
  • Find the right influencers for your brand and customize your outreach to them
  • Stellar pitches: Magic elements you must make part of every blogger or influencer pitch
  • How to use Twitter, Facebook, LinkedIn and other channels for influencer relations
  • Best P2P plays: How to approach bloggers in person at conferences and events—and how to pitch “desksides”
  • Products and non-disclosure agreements (NDAs)—which ones bloggers accept and what rookie mistakes to avoid
  • How to plan and pitch promotional campaigns and paid programs to influencers
  • Pay rates for bloggers and influencers:
    • Typical costs of sponsored posts
    • How influencers prefer to be paid
    • How to know when NOT to pay
  • How the best PR pros gain the ear—and trust—of key influencers and how you can do the same
  • …and much more!

Register to learn how to build relationships with influencers. Hear pitching tips and partnership strategies guaranteed to put your brand in front of vast networks.