Superior Visual Content Marketing
PR DAILY'S PR UNIVERSITY WEBINAR RECORDING

Superior Visual Content Marketing

Broadcast date: April, 21st 2016
Price: $249
Member Price: $209

A PR University webinar recording with Emmy and Webby award-winning graphics editor Graham Roberts of The New York Times and Telly award-winner Charlene Sarmiento, PR manager at Goodwill Industries.

Anyone can snap a photo or post a video. That low barrier has flooded the web with visuals that don’t drive real ROI. This webinar recording teaches you how to create stellar visual content that stands out—and above.

Watch this recorded session and learn:

  • Magic elements of stunning, award-winning visuals
  • Which new visual platforms are best for your brand
  • How to easily create and re-purpose great images and videos
  • How to drive traffic, social media, SEO and sales with visuals
Product Code: XP-610
Quantity:
 

Do you want to:

  • Stand out from the overwhelming content clutter
  • Take your visual program to new heights
  • Become the visual storytelling expert at your company
  • Reach bigger audiences with award-winning images and videos

Photos. Videos. Visual storytelling.

Everyone’s doing it—but few do it well!

Become one of those few when you join this PR University webinar recording taught by Emmy and Webby award-winning graphics editor Graham Roberts of The New York Times and Telly award-winner Charlene Sarmiento, PR manager at Goodwill Industries.

They’ll share how to shoot and distribute head-turning, ROI-earning photos and videos. From the secrets of visual story-telling to the best low-cost tools and resources on the market today, what you learn will supercharge your digital results.

You’ll learn:

  • How to integrate visuals into your content strategy
  • How to build an award-winning visual content marketing team
  • How to set realistic goals and KPIs to keep your visual campaigns in line, on track and on time
  • Visual journalism lessons from The New York Times:
    • Who they staff, what they do—and how to follow suit
    • Data visualization and motion graphics—how to add these to your visuals program
    • Tools and tech to create stellar visuals
    • What’s next: Hot apps and visual trends to watch
    • How PR pros can supply the story-pitch images editors find irresistible
  • Video planning and production techniques from Goodwill:
    • How to tell an effective story using Web video
    • Money-saving techniques for shooting video
    • How to navigate minefields to streamline approvals
    • The best cameras, mics and sound techniques
    • iMovie, Final Cut Pro or Adobe Premiere—which is best for your next project
    • Know when to shoot your own video—and when to get help
  • How to track and show results for your visual PR
  • Common visual communication mistakes
  • …and much more!

Purchase this webinar recording to create award-winning visuals and videos guaranteed to increase your digital reach and ROI.