Superior Visual Content Marketing

Superior Visual Content Marketing

Broadcast date: April, 21st 2016
Price: $249
Member Price: $209

A PR University webinar recording with Emmy and Webby award-winning graphics editor Graham Roberts of The New York Times and Telly award-winner Charlene Sarmiento, PR manager at Goodwill Industries.

Anyone can snap a photo or post a video. That low barrier has flooded the web with visuals that don’t drive real ROI. This webinar recording teaches you how to create stellar visual content that stands out—and above.

Watch this recorded session and learn:

  • Magic elements of stunning, award-winning visuals
  • Which new visual platforms are best for your brand
  • How to easily create and re-purpose great images and videos
  • How to drive traffic, social media, SEO and sales with visuals
Product Code: XP-610
Graham-Roberts Graham Roberts is senior editor in graphics at The New York Times. His highly talented, creative team creates work for both print and digital editions. His work has been recognized by the Emmy's, the Society of News Design, Malofiej, the Online News Association, the Webbys, the Cooper Hewitt National Design Awards, the Peabody Awards, the Scripps Howard Awards and the Pulitzer Awards. He studied digital media design at the University of Pennsylvania, where he earned a bachelor's degree in science and engineering.
Charlene-Sarmiento Charlene Sarmiento is the public relations program manager at Goodwill Industries International, the second largest nonprofit, according to the Nonprofit Times. She leads external and strategic communications, media measurement, video production and national media relations. Her PR and videos have earned kudos from the PR Daily Media Relations Awards, League of Communication Professionals, TIVA-DC, Association of Marketing and Communications Professionals and the Telly Awards. She has place stories in, USA Today, Gannett, The Huffington Post, MarketWatch and others. Before Goodwill, Charlene wrote for WJLA-TV and produced news for Voice of America TV. Charlene has a bachelor's in global and international studies from the University of California, Santa Barbara and is an MBA student at the University of Maryland Robert H. Smith School of Business.