Master paid social media and content promotion

Master paid social media and content promotion

Broadcast date: Thursday, June 9, 2016
Price: $249
Member Price: $209

A recorded webinar with Chad Pollitt, author of “The Native Advertising Manifesto," and Christopher S. Penn, vice president at SHIFT Communications.

Content marketing and social media have undergone a historic, fundamental shift to pay-for-play.

Wide exposure for your content is now possible only if you know the arts of promoted posts, social media ads and native advertising.

Watch this session to learn to:

  • Buy ads wisely on the top social networks
  • Pick the best content to promote with paid programs
  • Set goals and measure KPIs that really count
  • Spend less based on industry budgets
Product Code: XP-612

“You need a big budget.” — False!

“It doesn’t drive true sales.” — False!

“It’s not for B2B companies.” — False!

Truth: Communicators too often overlook paid-content tactics. We don’t give the big recent decline of organic social visibility its due.

In fact, your content campaigns are now DOA without paid ads. But you can achieve maximum reach with minimum spending.

Watch this session with paid-content experts Chad Pollitt and Christopher Penn to learn how to reach bigger audiences on the cheap. In just one hour, he’ll reveal a proven method to do this!

They’ll also show you how to buy ads and sponsored posts on the top platforms—and how to strike a perfect mix of strong organic strategy and paid tactics so you can finally revitalize your reach, ROI and results.

You’ll learn:

  • Why content promotion is now critical
  • How to add paid tactics to your content strategy
  • The Buyer’s-Journey Funnel: Know which content to promote and the best channels to promote it on
  • Different content formats to consider for optimal reach
  • Budget breakdowns for paid options and how to cut costs
  • How to buy ads on Facebook, Twitter and LinkedIn—insights from a side-by-side comparison
  • Best practices for sponsored or promoted posts and stories
  • Secrets to work with 3rd parties: Get more from every dollar
  • How to add e-books and gated material to your content
  • Essential KPIs to track engagement and impressions
  • How to attract B2B, B2C and B2E leads from content engagement—and convert them!
  • How to prove the ROI of paid ads to management
  • The biggest content-promotion and paid-social-media mistakes to avoid

Register for this webinar to get the MOST out of your content and social media using paid strategies.