Master paid social media and content promotion

Master paid social media and content promotion

Broadcast date: Thursday, June 9, 2016
Price: $249
Member Price: $209

A recorded webinar with Chad Pollitt, author of “The Native Advertising Manifesto," and Christopher S. Penn, vice president at SHIFT Communications.

Content marketing and social media have undergone a historic, fundamental shift to pay-for-play.

Wide exposure for your content is now possible only if you know the arts of promoted posts, social media ads and native advertising.

Watch this session to learn to:

  • Buy ads wisely on the top social networks
  • Pick the best content to promote with paid programs
  • Set goals and measure KPIs that really count
  • Spend less based on industry budgets
Product Code: XP-612
Chad Pollitt Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former army commander, is VP of audience and co-founder of Relevance, a digital magazine, agency and events company dedicated to content strategy, promotion and marketing. He’s also an adjunct professor of internet marketing at the Indiana University Kelley School of Business. A member of a Forbes Top 100 list, Chad wrote “The Content Promotion Manifesto” and “The Native Advertising Manifesto.” He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today.
Chad Pollitt Christopher S. Penn is the vice president of marketing technology at SHIFT Communications, a data-driven PR and marketing agency, a co-founder of PodCamp with Chris Brogan, a co-host of the Marketing Over Coffee marketing podcast with John Wall, a professor of Internet Marketing and lead subject matter expert, curriculum designer, and professor of Advanced Social Media at the University of San Francisco online. A recognized thought leader, author and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. He also holds a black belt in ninjutsu under the guidance of senior master instructor Mark Davis of the Boston Martial Arts Center.