Snapchat Secrets
PR DAILY'S PR UNIVERSITY WEBINAR RECORDING

Snapchat Secrets

Broadcast date: July 14, 2016
Price: $199
Member Price: $159

An instructional webinar recording with Experian social media specialists Michael Delgado and Christina Roman, and Cathy Hackl, live video strategist at Boom! Social.

Snapchat is the #1 social media hub for millennials. That’s why so many innovative brands are already building huge followings with snaps and stories on the app. Join the Gen Y gold rush when you purchase this recorded webinar.

You’ll learn how to:

  • Quickly set up a branded Snapchat presence
  • Snap interviews, events and behind-the-scenes streams
  • Storyboard compelling Snapchat stories that can go viral
  • Leverage user generated snaps to attract a big following
Product Code: XP-613
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Fact: 60% of Snapchat users are aged 18-34.

Fact: 60% of all smartphone users are now on Snapchat.

Fact: Snapchat is the 2nd most powerful social media channel.

Good news: You don’t have to miss out on the Gen Y gold rush. In just one-hour, you can learn how to create a winning Snapchat presence—and start attracting a massive millennial audience of your own.

Watch this practical session for a simple step-by-step Snapchat guide taught by Boom! Social live video expert Cathy Hackl and Experian social media experts Michael Delgado and Christina Roman, who are using Snapchat daily to engage, provide value and help their communities via Snapchat skits, an “MTV Cribs”-style show and more.

You’ll learn:

  • How to create a Snapchat strategy to drive business goals
  • First steps for setting up a branded Snapchat account
  • How to manage expectations and innovate freely
  • Best ways to use Snapchat: Interviews, live events, behind-the-scenes access, skits, topical chats and more
  • How to find and add friends and followers to your Snapchat
  • How to leverage user-generated snaps to attract followers
  • Ins and outs of using geofilters—from targeting to pricing
  • How to create great images, animated gifs and emojis
  • How to integrate Snapchat with other platforms—and how to repackage your visuals for other communications vehicles
  • Visual storytelling essentials for Snapchat
  • Storyboarding templates to borrow for compelling snaps
  • How to make snaps fun—and actively engage followers
  • The rules of stellar snaps: A recap of best practices
  • Measurement guidelines: How to track and prove the value of your Snapchat efforts to management
  • Snapchat warnings: Common mistakes to avoid

Register for this webinar to break into the #1 app and social media channel for millennials.