Snapchat Secrets

Build a Snapchat Presence to Boost Buzz and Business

Broadcast date: July 14, 2016

Price: $199
Member Price: $159

An instructional webinar recording with Experian social media specialists Michael Delgado and Christina Roman, and Cathy Hackl, live video strategist at Boom! Social.

Snapchat is the #1 social media hub for millennials. That’s why so many innovative brands are already building huge followings with snaps and stories on the app. Join the Gen Y gold rush when you purchase this recorded webinar.

You’ll learn how to:

Quickly set up a branded Snapchat presence
Snap interviews, events and behind-the-scenes streams
Storyboard compelling Snapchat stories that can go viral
Leverage user generated snaps to attract a big following

Product Code: XP-613

	Mike Delgado is the Senior Manager of Social Media and Public Relations at Experian, North America – and teaches social media strategy courses at the University of California, Irvine extension school. He leads content strategy and community building efforts on Experian social channels and loves using live-streaming social platforms (e.g. Blab, Periscope, YouTube Live) to help consumers and businesses.
	Christina Roman is the social media specialist for Experian North America, where she is responsible for content strategy and production for live streaming social platforms, including Periscope and Snapchat. Additionally, Christina helps manage Experian’s Twitter account, the News Blog and Experian’s weekly #CreditChat (a video chat and tweetchat), with a focus on brand awareness, reputation and community building. Prior to joining Experian, Christina worked as the social media strategist and communications specialist for the Red Hat Society, Inc. Christina holds a Bachelor of Science in news editorial journalism from the University of Colorado at Boulder.
	Cathy Hackl is an Emmy-nominated broadcaster turned PR and social media speaker, & nationally-recognized live video consultant. She's the head of Hispanic Marketing at Boom! Social and helps brands with their live video strategy through her consulting business. She was recognized by Onalytica as one of 2015's top 50 PR influencers and is the former director of Periscope Community Summit/Summit Live. She taught social media at IE Business & SDA Bocconi School of Management, two of Europe's top business schools. She will be an adjunct lecturer at the University of Florida College of Journalism and Communications in 2016. She has worked with CNN, FOX5, Discovery Channel, and ABC News and is currently a Huffington Post blogger and a Social Media Week contributor. @CathyHackl