Speak to millennials
PR DAILY'S PR UNIVERSITY WEBINAR RECORDING

Speak to millennials

Broadcast date: Aug. 4, 2016
Price: $249
Member Price: $209

A webinar recording featuring millennial expert Michael Parish DuDell, named a top millennial voice by IBM

With $200 billion in annual spending power, millennials are your most lucrative market. But engaging Gen Y requires that you understand its hot buttons and communication preferences. Join this session to hear where, when and how to engage the elusive generation in language they trust.

Order this presentation. Learn how to engage and activate this powerful generation!

Product Code: XP-616
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If you think a Facebook page, Twitter account and Instagram presence are enough to reach the digital generation, think again. There's much more to winning over savvy, skeptical Gen Y consumers than social media.

Order this insightful session to learn how to create intense brand loyalty with this demographic—from telling authentic stories and offering experiential marketing, to leveraging user-generated content to earn their trust. You'll also learn where, when and how to engage these hyper-connected consumers online—using native advertising, video and location-based X.

You'll learn:

  • Who millennials are: Data, stats and psychographics
  • How millennial minds change content creation and distribution
  • How visuals and emojis affect millennial marketing
  • How to create and share short and long brand stories that appeal to Gen Y
  • Best ways to gain, train and retain millennials
  • How to turn millennials into brand ambassadors
  • PR lessons from Taco Bell, Surge, Lululemon
  • How native advertising, organic, UGC and location-based content attract and engage Gen Y