Content Strategy in Six Steps
PR DAILY'S PR UNIVERSITY WEBINAR RECORDING

Content Strategy in Six Steps

Broadcast date: August 18, 2016
Price: $199
Member Price: $159

A webinar recording featuring Amanda Todorovich, the content marketing director at The Cleveland Clinic.

You’ve poured resources into content and social media—only to see them stall. You’re not alone! Escape that cycle. Join this session guaranteed to help you launch a powerful content program—or deliver a jolt to your existing program—in six simple steps.

Benefits of watching this webinar:

  • Access for you and your entire team to watch.
  • You’ll receive all presentations and handouts.

Order now and learn how to create killer content with a simple six-part plan.

Product Code: XP-617
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PRESENTER

Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country (health.clevelandclinic.org). Amanda leads social media channel management, email marketing strategy, print production, content syndication, as well as brand guidelines and architecture. Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity Media, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.