The Best Social Media Metrics
PR DAILY'S PR UNIVERSITY WEBINAR RECORDING

The Best Social Media Metrics

Broadcast Date: September 22, 2016
Price: $199
Member Price: $159

A webinar recording featuring measurement luminary Katie Paine and Southwest Airline’s Ashley Mainz.

Want to improve your social media results, increase recognition and earn bigger budgets? Watch this session to create a social media measurement strategy that achieves all this and more. You’ll learn to identify and use the very latest measurement tools and KPIs before competitors—including software and dashboards.

Benefits of attending this webinar:

  • Access for you and your entire team to watch
  • You’ll learn from two top measurement experts.
  • You’ll receive all presentations and handouts.

Watch this webinar and learn how to track data and use dashboards to get greater social media results.

Product Code: XP-620
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PRESENTERS

Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has pioneered in measurement for 30 years. She founded two measurement companies, KDPaine & Partners and The Delahaye Group. Her books, Measure What Matters and Measuring Public Relationships are must-reads. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the Worldwon the 2013 Terry McAdam Book Award. Her company, Paine Publishing, is the first educational publisher dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most complete information source about measurement best practices. Katie designs measurement dashboards for today’s most admired companies. In 2013, the Society of New Communications Research named her “Fellow of the Year” for her social media research. Recently, Katie made the “25 women who rock social media” list by Lee Odden’s Online Marketing Blog. Katie is a Senior Fellow of the Society for New Communications Research. She was also a founder of the Institute for Public Relations Measurement Commission. She is on the Advisory Board for the International Public Relations Research Conference.
Ashley Mainz Ashley Mainz is a founding member of the Social Business Team at Southwest Airlines with more than a decade of social and communication experience. In her current role, Ashley is responsible for the Listening, Social Customer Care, and Community strategies for the airline’s social business practice. Previously, she led the airline’s Communication & Outreach measurement practice.