Business Editors Pitch Fest

Business Editors Pitch Fest

Broadcast date: September 29, 2016
Price: $199

A webinar presented in partnership with Muck Rack featuring Samuel Ro, managing editor, Yahoo! Finance; Michael Shane, global head of digital innovations, Bloomberg; Mike Brown, assignment editor, The Street; Matt Turner, deputy editor, Business Insider; Alexander Kaufman, senior business editor, The Huffington Post; and Greg Galant, CEO of Sawhorse Media.

Watch this webinar recording to hear where business coverage is trending. You’ll gain new insights on scoring coverage in business and financial outlets, discover trends editors expect to cover—and how to tie your news to them.

Other benefits of this webinar:

  • Access for you and your entire team to watch
  • You’ll learn from noted journalists at major outlets.
  • You’ll receive all PPT slides and handouts.
  • You’ll receive a certificate of completion.

Order to watch this webinar. See your business coverage soar!

Presented by:
PR University                                                PR University
Product Code: XP-621

Coverage in a top business outlet may make or break your company. But getting your news on their sites or pages is hard. This webinar makes it easy. It’s the gateway to reach influential business audiences you’ve been waiting for.

Watch to hear firsthand from top editorial gatekeepers what stories they most like to cover, what they will cover in the months ahead—and how to score ink for your company, exec, issue, product or service. Even better: You’ll have the chance to pitch these journalists directly in our official “Shark Tank”-style pitching session!

You’ll learn:

  • Trends and stories that command big coverage now
  • Editorial missions: How to customize pitches to business outlets that differ in tone and audience
  • The story elements that attract business journalists
  • The data and stats that lure business reporters
  • Online video, infographics and more: Multimedia that catch business editors’ eyes
  • How to build relationships with top beat journalists
  • How to use Twitter, LinkedIn and other social media for media relations
  • Lessons for improving pitches—based on live “Shark Tank”-style feedback