Business Editors Pitch Fest
PR DAILY'S PR UNIVERSITY WEBINAR RECORDING

Business Editors Pitch Fest

Broadcast date: September 29, 2016
Price: $199

A webinar presented in partnership with Muck Rack featuring Samuel Ro, managing editor, Yahoo! Finance; Michael Shane, global head of digital innovations, Bloomberg; Mike Brown, assignment editor, The Street; Matt Turner, deputy editor, Business Insider; Alexander Kaufman, senior business editor, The Huffington Post; and Greg Galant, CEO of Sawhorse Media.

Watch this webinar recording to hear where business coverage is trending. You’ll gain new insights on scoring coverage in business and financial outlets, discover trends editors expect to cover—and how to tie your news to them.

Other benefits of this webinar:

  • Access for you and your entire team to watch
  • You’ll learn from noted journalists at major outlets.
  • You’ll receive all PPT slides and handouts.
  • You’ll receive a certificate of completion.

Order to watch this webinar. See your business coverage soar!



Presented by:
PR University                                                PR University
Product Code: XP-621
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PRESENTERS

Michael Shane Michael Shane is Bloomberg Media's global head of digital innovation, where he partners with teams across editorial, product, engineering and sales to architect the company's global digital posture. In this role, Michael identifies new opportunities to grow audience, engagement, and revenue through new editorial and commercial products, partnerships, experiments and initiatives. Previously, he was managing editor at Bloomberg Digital, where he worked with other senior leaders at Bloomberg to develop and execute the editorial and business strategies that drive Bloomberg's global digital properties. From breaking news to immersive feature storytelling, Bloomberg Digital is the clearing house for the work of 2400 journalists in more than 70 countries around the world. Michael helped Bloomberg turn all that reporting and storytelling into a cohesive, modern digital product.
Matt Turner is the deputy editor for finance and markets at Business Insider. He started at Business Insider in July 2015. He was previously the US editor at the Dow Jones-owned Financial News. He also led the investment banking team at Financial News in London. Matt's work has appeared in The Wall Street Journal in Europe and in the US on WSJ’s Moneybeat.
Gregory Galant is the co-founder and CEO of Muck Rack, the leading network for journalists to connect with sources on social media. TheNextWeb called Muck Rack “one of the most useful tools ever invented for media professionals.” He is also the co-creator and executive producer of The Shorty Awards honoring the best of social media. Past winners include Ricky Gervais, Cory Booker, Conan O'Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA. Formerly, Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens' media.
Sam Ro, CFA, is the managing editor of Yahoo! Finance. He is addicted to the global economy and financial markets, and obsessed with telling the story in fun and interesting ways. His specialties include equity analysis, discounted cash flow modeling, financial statement analysis and puns. Before Yahoo! Finance, he was a deputy editor at Business Insider, and before that was a contributor and blogger whose work appeared on Forbes.com, DealBreaker.com, TheFiscalTimes.com and SeekingAlpha.com, among other media outlets. He has a background as an analyst.
Alexander Kaufman is a senior editor at The Huffington Post. He oversees all business coverage for the U.S. edition. He writes about sustainability, energy and corporate culture. He frequently appears on-camera in videos, in particular on Snapchat. He previously covered retail and world affairs at the International Business Times. Before that, he reported on the media industry in Los Angeles for The Wrap and, later, in New York at FishbowlNY. He got his start writing about crime, fires and the occasional citywide spelling bee for The Boston Globe. @AlexCKaufman
Mike Brown is the assignments editor for TheStreet.com, parent company of The Deal, RateWatch and BoardEx. He oversees the day-to-day coverage of the stock market and business news. He oversees the operation of the newsroom, managing reporters and editors for both TheStreet and The Deal. Prior to his role as assignments editor, Michael was an associate editor for The Deal, where he oversaw daily auction and middle market coverage for TheDeal.com. He also managed The Deal's auctions database, which tracks over 1,500 ongoing sale processes and was essential in creating the M&A Tipsheet, a weekly newsletter of The Deal's exclusive coverage of ongoing M&A processes. Prior to The Deal, he covered business and politics for the Hour Publishing Co. in Norwalk, Conn.