Stop Disaster ASAP

Stop Disaster ASAP

Broadcast date: Oct. 13, 2016
Price: $199
Member Price: $159

A webinar recording featuring crisis experts Michael Neuwirth, senior PR director at The Dannon Company, and Lorna Bush, SVP at Fineman PR.

Crisis communications has dramatically changed. Real-time crisis response is now a must—thanks to new threats, social media and mobile. Join us to bring your crisis plans up to speed with the latest methods for managing fast-strike crises—and hard-won lessons for protecting your reputation, customers and employees when it matters most.

Benefits of attending this webinar:

  • Access for you and your entire team
  • You’ll learn from two top crisis experts.
  • You’ll receive all presentations and handouts.
  • You’ll receive a certificate of completion for attending.

Watch and learn how to squash bad news FAST in the always-on, 24/7 mobile era.

Product Code: XP-622


Lorna Bush is the senior vice president of Fineman PR, where she specializes in social media and crisis communications. She has more than 11 years of experience in public relations and has developed instrumental brand marketing, corporate relations and issues management programs for agency clients. She has led the Foster Farms account for seven years and has developed communications programs for Ascension Health, Westmont College, University of California at Santa Cruz, Constellation Wines U.S., Foxxy Produce and Nancy’s Specialty Foods, among others. Previously, Lorna managed public relations and event planning at the Oakland Zoo and was a contributing writer and food columnist for Diablo Magazine and other East Bay publications.
Michael Neuwirth is the senior director of public relations at The Dannon Co., which is marketed internationally as Danone. He is a communications executive with over 20 years of experience in corporate and agency settings. His broad range of expertise includes brand/marketing PR, social media, issues management, crisis and litigation communications, coalition building, community engagement, consumer care, trade association/industry representation, executive speaking/media training, and sustainability communications.