The Mobile Revolution Virtual Summit
Ragan Virtual Summit Recording

The Mobile Revolution Virtual Summit

Broadcast date:
July 20, 2016
Price: $495
Member Price: $395

A four-hour virtual workshop on the biggest shift in communications since the internet: mobile.

The mobile revolution isn’t coming. It’s already here.  If you haven’t changed to mobile, your communications is already seriously behind. In fact, your company may be headed for extinction.

Don’t worry! Ragan has the best experts in mobile to give you the guidance you need to move to mobile.

In this first-of-its-kind virtual summit, you’ll learn to:

  • Develop a mobile strategy to engage your audience
  • How to shift your pubs from computers to mobile devices
  • Create a mobile strategy that delivers what your employees and customers need
  • Embrace apps and instant messaging to speed your deployment of mobile content
  • Create and distribute video on mobile devices for all your audiences.
Product Code: XVC-603
Quantity:
 

11 a.m. - 12 p.m.

The Mobile Pivot:
To reach employees and other stakeholders, use your smartphone as is!

Most organizations are still behind the mobile curve. One trend has solidified: app development. However, new research finds the average smartphone user installs ZERO apps in any given month. Another study finds that one in four users abandon their apps after a single use. On the other hand, 90 percent of smartphone users use messaging on their phone more than any other activity except email (91 percent).

In this session, you'll learn:

  • Why messaging has overtaken apps (and what apps are worth your time)
  • Why messaging is so much more than texts between friends
  • How companies enjoy 1:1 engagement by messaging to reach customers
  • How messaging is gaining a foothold internally in the enterprise
  • Why chatbots -- accessible on messaging apps -- are the next big thing in mobile communications
Shel Holtz is principal of Holtz Communications + Technology. @shelholtz

12:15-12:55 p.m.

8 Tips to Guarantee your Mobile Communication Matters

 Your organization has a critical message that needs to be read immediately by a group of employees. You were    just informed by HR that next week there will be an important update that will affect the payroll for every single  employee. AND on top of all that, the CEO is looking for a way to have a more two-way conversational dialogue to  get valuable input from front-line leaders and workers.

How can you communicate so that your messages matter to employees, where 'matters' means employees actually read, remember, and respond when necessary.

In this session, you'll see evidence from data-driven, mobile-messaging use that will answer these crucial questions:

  • How do photos and videos affect the memorability of a mobile message?
  • Should organizational news come from 'the brand' or a human?'
  • What types of mobile messages are most readable?
  • Should organizational news come to employees on the same mobile channel as operational and HR communication?
  • What length should a mobile message be to get the highest read rate?
  • Are document attachments a good or bad idea for mobile?
Patrick Goodman is the chief product officer at Red e App.

1:05-1:45 p.m.

Small but Mighty:
How to reshape your content for mobile

Most organizations have good content at their disposal. But do you know how your readers consume this content? Don’t assume it’s all through a desktop computer.

Consider the many ways your customers and employees access digital content—by phone, on a tablet or even with a twist of the wrist. A good reading experience is getting more complex.

Don’t dump your print or web content on a phone and call it “mobile.” That doesn’t cut it. Incorporate interactivity that makes every post, tweet or communication a winner!

In this session, you’ll learn how to:

  • Engage your audience on the small screen with features specific to mobile
  • Work with your UI/UX team to practice one-liners and think like a visual designer
  • Make your print and web content mobile to take advantage of interactive, touchable features
  • Test your content on multiple devices and platforms
  • Future-proof your content with mobile-first writing
Susanne Frame is a content strategist at IBM Interactive Experience. @frame_nation

2-3:15 p.m.

Video for Mobile on a Small Budget:
Your smartphone is the only thing you need

Brenda Rick Smith

From recording top-quality HD footage, to editing apps that give you control of your video and audio—including text, color correction and audio sweetening—the only thing you need to bring video to life on social media is in your pocket: your smartphone. Seasoned video producer Justin Allen will teach you how to get the most out of your smartphone or tablet to produce high-end, low-budget videos for social media and your employees.

 

In this session, you'll learn:

  • Shooting 101: Embrace the limitations of your smartphone to get the best visual and audio quality
  • Editing best practices: The best apps and how to use them
  • Even with a smartphone, you need a production plan and script—how to craft them
  • Content ideas, tips and tricks: How to produce better platform-specific content for Facebook, Twitter, Instagram. YouTube and your intranet.
Justin Allen is a television and digital media writer, producer, director, editor, strategist, showrunner, and consultant. @Allen_Justin